Many thanks to Spin Sucks for featuring our Brand Authenticity Survey findings!
Erase spin from your brand’s reputation and become more authentic by…
Making your leaders more accessible to the media.
Focusing on increasing a CEO’s presence on local television.
Earning media by utilizing social media video.
Ariel Nathanson, Vice President of Consulting at Full Picture was interviewed by Douglas Simon, CEO of D S Simon Media. They spoke about Full Picture’s winning campaign, Strange Fruit: Lynching in America, corporate social responsibility and advice for an award-winning campaign.
Interactive virtual video is changing how journalists are able to get video for brands. Doug Simon, CEO of D S Simon Media interviews Chip Wade, Emmy Award Winning Host and Designer from inside the virtual Innovation Show Home. They discussed how the Innovation Show Home is helping brands sell products and services while creating content for journalists and social media.
Check out Innovation Show Home’s Website
Follow Chip on Twitter.
Follow Chip on Facebook.
Follow Chip on LinkedIn.
Key findings from the Brand Authenticity Survey 2018 include:
Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so, a 10% increase compared to last year.
Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits.
The survey also found you need to post video for journalists to your social channels. 81 percent of journalists are getting their story ideas from social media and 83 percent are willing to use video you provide them as produced.
Finally, journalists prefer to interview your experts than a third-party spokesperson by a wide margin.
Jill Lawrence Commentary Editor at USA Today, chats with Douglas Simon, CEO of D S Simon Media about common mistakes communicators make while pitching her for an Op-Ed piece. She reveals best practices and other useful tactics communicators need to keep in mind to get their opinion piece published in USA Today.
Christopher Shea Senior Editor at Vox, chats with Douglas Simon CEO of D S Simon Media about pitching the media. He reveals tactics like knowing the format of the articles for the outlet you are pitching, word counts, and other important tips that can get your story picked up by Vox. Additionally, he reveals how to set up a good argument in any side of the ideological spectrum and how setting up a strong narrative is what grabs national attention.
Aaron Smith, Associate Director of Research taught a class at PR Summit DC and spoke with Douglas Simon, CEO of D S Simon Media, about a recent Pew research study on social media trends. He reveals important information communicators and business owners should keep in mind while creating their social media strategy. For example, people admit to sharing fake information about companies (unintentionally) and turning to social media platforms as a news outlet, despite not trusting where the information comes from. In other words, “communicators need to be involved on (social media) with accurate information so their own voice gets heard over the inaccurate information out there”.
With the help of friends, Patrice Tanaka celebrates her birthday and shares her vision for her latest endeavor, Joyful Planet, an initiative to help individuals discover and actively live their life’s purpose to unleash their greatest success, fulfillment and joy. In this special gathering, Tanaka and other industry professionals share the ways in which they live their purpose every day and spread joy on the planet. Tanaka’s vision also includes working with organizations, helping them to create more purposeful, productive and joyful workplaces and coming up with inspired solutions to business challenges designed to create a bigger, brighter, better future for everyone.
Doug Simon, CEO of D S Simon Media; Nneka Chiazor, Vice President of Cox Communications; Karen DeWitt, Breaking News Correspondent for Talk Media News; Michael Tomasky, Political Commentator at The Daily Beast; Shan Wu, CNN Legal Analyst; and Peter Nicholas, White House Reporter for The Wall Street Journal discuss their perspective on the role media has had on the current breakdown of institutional trust. Truth on Trial: Implications for Communicators, features top talent in the legal, media and communications industries. To watch the full program, click here.
Doug Simon, CEO of D S Simon Media; Richard S. Levick, Chairman and CEO of LEVICK; Ambassador Norm Eisen, former Ethics Czar in the Obama administration; and Michael Zeldin, CNN Legal Analyst discuss investigations, ethics and the consequences this has upon communicators. Truth on Trial: Implications for Communicators, features top talent in the legal, media and communications industries. To watch the full program, click here.