Kari Watson, Cofounder and Managing Partner at MacDougall Advisors, discusses the ways to optimize a healthcare startup’s launch. She emphasizes the need for well-thought-out communications strategies, and the importance of the preparation stage pre-launch. She further touches on mistakes to avoid and common pitfalls new firms fall into.
Rick Gould, Managing Partner at Gould+Partners, encourages business owners to run their company as if they’re going to sell it. He shares tips on selling a firm, and how both parties can capture the most value from the transaction. Rick also reveals the factors that buyers are most cognizant of such as the owners market salary, an owner’s ‘understudy’ and more.
Katya Hantel, Senior Director of Sustainability at Conagra Brands, discusses how brands can communicate environmental and social initiatives effectively as ESG becomes a business imperative. She sheds light on how businesses like Conagra can serve as sustainability translators to key stakeholders – such as investors, consumers, and employees – to champion greater development and adoption of sustainability solutions within the food industry. Katya also shares insights on navigating sustainability messaging between a master brand…
Amy Rosenberg, Founder & President of Veracity Marketing, emphasizes the importance for brands to adapt with today’s innovations in public relations. She talks about how industry strides in SEO, email marketing and brand messaging affect business communication with their respective audiences. Amy breaks down these concepts further in her book, “A Modern Guide to Public Relations.”
Avra Lorrimer, Executive Vice President at H+K Strategies, shares her thoughts on brand behavior as we emerge from the pandemic. She talks about how brands can navigate humor and the responsibility to support those who have suffered and fallen behind over the past year.