Category Archives: video blog

PR’s Top Pros Talk COVID – Marvin Stockwell

 Marvin reminds us that this is the whole world’s crisis and we all have a role to play. This is a time for brands and non-profits to be flexible and give themselves permission to try new things. He encourages organizations to use television and media to convey how they are being helpful and useful during these challenging times. Marvin also emphasizes the uptick in the interest and demand in science-related stories among the media. Audiences want to hear…

PR’s Top Pros Talk COVID – Tamara Norman

 Employees are your number one stakeholder. Companies need to be empathetic and responsive to their employee needs now more than ever. During these times communicators really need to understand what their audiences care about and what’s important to them. This way communicators can adapt their strategy to reach the audiences effectively. Tamara’s suggestions include leveraging media and TV to go the stakeholders directly, be transparent and show what your response is to the new…

PR’s Top Pros Talk COVID – Michael Kempner

The actions brands take today will have significant impact on how they perform during the next phase of the COVID economy. Those are among the key findings of a consumer study recently published by MWWPR. In his conversation with Doug Simon, CEO of D S Simon Media, Michael shares how brands can show leadership to stakeholders including customers and employees during this challenging time.