Using AI To Predict & Deliver On Consumer Demand for the Big Game

Case Studies, SMT BTS, video, video blog

1.3 billion wings, 12 million slices of pizza, 14 billion hamburgers, and 51.7 million cases of beer— how do the right products get delivered to the right places, in the right amounts, in time for all the Big Game parties? AI-powered supply chain technology is playing a leading role says industry leader LLamasoft. LLamasoft works with many of the country’s largest food and beverage manufacturers to predict this year’s hottest snacks and tackle the logistical challenges of making sure…

Satellite Media Tours Are Making a Comeback

Most Popular, PR Insights, video, video blog

Satellite media tours are making a comeback with a 21% increase on SMT spending in 2019. The reasons? While it’s harder than ever to get your story on cable or network news, our brand visibility report showed that there’s a greater opportunity to get your experts and spokespeople on local news. The average local TV news station will spend less than 25% of its newscasts on politics in 2020. A second reason, a 38% increase in use of internal spokespeople in…

Happy Holidays from D S Simon Media 2019

video, video blog

We wanted to show our appreciation to our clients, partners and friends during the holiday season. It’s been our tradition that we express this thanks by contributing to causes our employees are actively engaged in. We wish you a happy, healthy and prosperous new year!   This year, our donations include these charities: The D.R.A.W Leukemia & Lymphoma Society Make-A-Wish UNCF Crossroads Community Services Lift Our Voices Sierra Club The Nature Conservancy COAF Albanian Roots…

Deadline is December 15th to get health insurance at Healthcare.gov

Case Studies, video, video blog

You probably didn’t know that 2 out of 3 Americans who use Healthcare.gov pay $10 or less for their insurance coverage. Many of the nearly 28 million Americans who are uninsured might not even know about this. That’s why, it was so gratifying to work with Get America Covered on a satellite media tour campaign featuring their CEO, Joshua Peck, and Former US Secretary of Health & Human Services, Kathleen Sebelius. In this video, she shared…

Learn How to Choose the Right Spokesperson For Your Brand

PR Insights, video, video blog

 Communication executives from leading brands, like Macy’s and Danone North America, discussed how to effectively use your brand spokespeople and shared tips on how to train internal experts and prepare for interviews. Learn how to get your story on the news here. Watch the full discussion here.   MODERATOR:  Doug Simon, CEO, D S Simon Media PANELISTS:  Orlando Veras, Director of National Media Relations, Macy’s, Inc. Michael Neuwirth, Senior Director, External Communications, Danone North America Jeanne…