Barbara Wagner, President of Barbara Wagner Communications, shares her journey of starting an agency amid the pandemic. She shares insights on working with clients in the arts and real estate space. Barbara also shares best practice for building a story and pitching to the media.
How can a brand leverage the power of its legacy when pivoting its business model? Joy Corso, Chief Marketing Officer at Vonage, shares insights on effectively communicating the company’s transition from a B2C to a B2B brand. She also discusses how to assess your competition in the new space and identify opportunities.
A strong digital footprint has become a key factor for a successful launch. Nicole Rodrigues, CEO and Founder of NRPR Group, highlights the importance of getting PR right by being patient. She also shares how in-house communicators can gain the trust of an agency by giving strategic advice..
What areas does the Recording Academy focus on when they are not preparing for The GRAMMY Awards?® Andie Cox, Vice President of Communications at the Recording Academy, discusses how the organization creates awareness for a range of initiatives such as advocacy for artists and pandemic relief. Andie also offers insights into the balance between entertainment publicity and a corporate brand story.
Michael Kempner, Founder & CEO of MikeWorldWide, believes that caring is the antidote to cancel culture. He offers insights into how brands can maintain a positive reputation in the current environment. Michael also emphasizes the importance of prioritizing crisis communications as an ongoing strategy rather than a reactive tool or an afterthought.