Times Deputy Editor’s Take on The Top News Stories of 2019

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Being on top of news trends is vital for PR professionals. During the Meet the Media forum, a New York Times editor explained her thoughts on growing content areas at the paper, and what types of stories have increasing opportunities to be shared. She honed in on constantly developing topics, such as privacy issues, and how readers should expect more and more stories in this area over the next few years.

Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The Wall Street Journal, the highest-ranking woman to lead the paper’s news organization to date. She’s received numerous awards including overseeing the China team for the Wall Street Journal that won a Pulitzer Prize for International Reporting in 2007.

PRSA-NY hosted the event featuring Rebecca and moderated by Doug Simon, CEO of D S Simon Media.

What Is It Like to Be Deputy Managing Editor of the New York Times?

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What is it like to work at the New York Times? How has the paper adapted to the digital age? At a Meet the Media forum, a Times editor shared her inside perspective to help PR people gain a better understanding of the renowned outlet and its approach to journalism.

Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The Wall Street Journal, the highest-ranking woman to lead the paper’s news organization to date. She’s received numerous awards including overseeing the China team for the Wall Street Journal that won a Pulitzer Prize for International Reporting in 2007.

PRSA-NY hosted the event featuring Rebecca and moderated by Doug Simon, CEO of D S Simon Media.

Inside Authentic Marketing With Racepoint Global CEO and Author Larry Weber

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You may know Larry Weber as a successful entrepreneur, thought leader, and author, who founded several global marketing companies and is currently CEO at Racepoint Global. He joined us at the D S Simon Media office in New York to discuss key takeaways from his sixth and most recent book, Authentic Marketing. Authentic Marketing provides a new strategic framework that takes business, marketing and technology strategies out of their dated and effective silos and tightly integrates them around the central concept of corporate purpose. He was interviewed by Mike Bako, Director of Media and Content Strategy at D S Simon Media. During the interview, Larry discusses the importance of taking time to cultivate an authentic brand and the value of tying each piece of marketing to your company’s “story”.

Click here to purchase Larry’s new book: Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose

Visit Racepoint Global’s website here.

It’s Not Fake News, It’s Local TV News

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A recent Pew Research piece found that 41% of Americans say their preferred method of getting local news is from TV, outpacing the 15% who selected social media and 23% who selected websites or apps.

What does this mean? For starters: even if online news is convenient, it’s getting harder and harder for the public to trust it. The authenticity and familiarity of local news reporters has more viewers impressed. 81% of respondents believe the local news does fairly well or better at keeping them informed on the most important stories. So, whether you’re looking to share a news story with local markets or get your executive on TV, remember that Americans are listening closest to the local news stations.

The Joy of Missing Out – JOMO

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The “Joy of Missing Out” is all about promoting healthy habits, such as taking breaks from social obligations and work appointments to catch up on sleep, exercise and time with family. Chris Heuisler, The Global Run Concierge for Westin Hotels and Dr. Kristen Knutson from the World Sleep Society partnered on a Satellite Media Tour to explain how their brands support JOMO.

Congrats Torod Neptune on the Big Win at PR Week Awards

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During our pro-bono work at the Diverse Voices Book Launch, we were able to interview Torod Neptune, CCO and VP of Worldwide Communication at Lenovo. After meeting him, it’s no surprise he won the Outstanding In-House Professional honor at the PR Week Awards on March 21. During the interview, Torod explored the best ways to turn talk of increasing diversity into action and results. He is one of 40 extraordinary communicators featured in the book Diverse Voices, which comes from the PRSA Foundation and is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field.

To purchase Diverse Voices, visit www.diverseleadership.net.

Find Torod on Social Media:   

Beto’s PR Savvy Presidential Campaign Launch

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On Thursday, Beto O’Rourke passed Kamala Harris for the best campaign launch of a Democrat. Doug Simon, CEO of D S Simon Media, noted he has three things in common with the last two Democrats to win the presidency. He represents generational change, he’s from neither coast, and he has a message of hope.

The key test will be if his numbers in Iowa grow after his visit. We’ll see what Biden does with his launch. Will he match Beto’s effectiveness? Here are some of his smart PR moves:

 

He first shared that he was running with local El Paso media, maintaining relationships
Had it coincide with a Vanity Fair profile/cover story that he knew would be friendly
Heading to Iowa immediately for a three day tour
Timed his launch to coincide with Trump being repudiated by Republicans in Congress over the emergency declaration
Shared a message of hope in his social video

 

Contact Doug At: dougs@dssimonmedia.com

Follow Doug At:

Former Trump Lawyer Ty Cobb Calls For “As Much Transparency as Possible with Mueller Report”

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The video features all quotes from Former Counsel to President Trump, Ty Cobb from “Truth on Trial,” Ty shared thoughts on the Mueller Report, “spokesperson-lawyers” such as Rudy Giuliani and Michael Avenatti, handling corporate crises and cases like Jussie Smollett’s. The event was broadcasted live from the Schar School of Policy and Government on Tuesday, February 26th. Mr. Cobb was questioned by Doug Simon, CEO at D S Simon Media, who moderated the panel.

Ty Cobb: 

Doug Simon:    Contact at dougs@dssimonmedia.com

The Intersection of Law and PR – Why the Mueller Report Will or Won’t Be Made Public

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Two key members of President Trump’s and the White House’s Legal Teams discuss what will or won’t be made public in the Mueller Report. The panel discussed the growing PR role of lawyers as spokespeople and whether it puts brands at risk. They addressed the key legal issues facing organizations including cyber security, privacy and how to navigate them.

The panel took place at the Schar School of Policy and Government on February 26 during “Truth on Trial”, the third in a series of events looking to grow our understanding of messaging in the digital age. “The Intersection of Law and PR” featured Ty Cobb, Former White House Special Counsel to President Trump; Stefan Passantino, Government Relations, Political Law and Public Policy, Michael Best & Friedrich LLP; Suzanne Rich Folsom, Award-Winning General Counsel and Chief Compliance Officer; and Richard S. Levick, Chairman and CEO, LEVICK.

Ty Cobb: 

Stefan Passantino:   

Suzanne Rich Folsom:   

Richard S. Levick:   

Doug Simon: