PR’s Top Pros Talk: Dara Busch

 Is in-person shopping making a comeback? Dara Busch, CEO, 5WPR, offers insights from the company’s 2022 Consumer Culture Report. She shares examples of how brands are shifting their strategy to put a bigger emphasis on the in-store experience. Dara also dives into the increased demand from consumers drives for brands with ethical and sustainable products and packaging. Download 5WPR’s 2022 Consumer Culture Report here.

PR’s Top Pros Talk: Tracey Cassidy and Jill Feldman

 Why should companies invest in employee action groups? Tracey Cassidy, Partner & General Manager of Allison+Partners, New York and Jill Feldman, Partner & Managing Director of Allison+Partners, discuss their journey of growing a successful Women’s Leadership Program. Tracey and Jill also explain how leaders can advance female representation through visibility and conversation.