PR’s Top Pros Talk… Communicating Health Equity – Kristie Kuhl



Is health equity good for business? Kristie Kuhl, Global Managing Director of Health and Wellness at Zeno Group, dives into the challenges of effectively communicating health issues in the current environment. Kristie also discusses the importance of using the correct language when referring to a group of people who have a disease or disorder.

PR’s Top Pros Talk… Breaking Down Marketing and Communications Silos – Martha Boudreau



How can brands effectively break down the silos between marketing and communications? Martha Boudreau, Chief Communications & Marketing Officer at AARP, shares best practices and highlights the importance of creating a clear brand voice. Martha also discusses the shift in aging and the need for marketers to challenge their assumptions on the matter.

PR’s Top Pros Talk… Putting Earned Media Front and Center – Michael Rinaldo



Why should earned media be at the front and center of a brand’s PR strategy? Michael Rinaldo, President of Interdependence Public Relations, highlights earned media’s effectiveness to build credibility in front of a wide audience. Michael also dives into the interdependent relationship between PR professionals, reporters, and spokespeople as the media industry continues to evolve.

PR’s Top Pros Talk… Connecting with Reporters – Curtis Sparrer and Eric Chemi



How can communicators connect with reporters in a meaningful way? Curtis Sparrer, Principal of Bospar and Eric Chemi, SVP of Broadcast Strategies at Bospar, discuss best practices for pitching a story to top tier reporters without wasting their time. Curtis and Eric also share why brands need to take a stand on social issues early and decisively.

Media Guide for PR Pros – Episode 10: Local TV News is the Most Trusted News Source



A nationwide survey by D S Simon Media found that social media and national news were far less trusted than local TV news. “Brands are spending hundreds of billions of dollars on advertising, marketing, and public relations each year. Given the high value placed on establishing trust, these findings are important to consider,” says Doug Simon, CEO at D S Simon Media.

PR’s Top Pros Talk… Building an Inclusive Work Environment – Andréa Richardson



What does an inclusive workplace look like today? Andréa Richardson, Global Head of Diversity, Equity & Inclusion at Zeno Group, emphasizes understanding various generation’s preferred working styles and allowing employees to thrive in custom ways that fit their needs. Andréa also shares how reverse mentorship programs open minds and conversations between different levels of management.