Bradley Akubuiro, Partner at Bully Pulpit International, discusses valuable insights on how communicators can combat disinformation. He highlights the importance of aligning goals with business objectives. Bradley also shares the importance of leading with your values.
Blake Simpson, Senior Vice President, Chief Communications and Corporate Affairs Officer at Adtalem Global Education, explains how her team defines and measures campaign effectiveness. She shares the importance of integrating non-traditional, owned, and earned media to create a cohesive strategy. She also talks about how the CCO role will continue to evolve.
Melissa Marasco, Corporate Brand & PR at Guardant Health, shares how to leverage the principles of ethos and logos to strengthen strategic communication efforts. She explains the psychological drivers of brand awareness, emphasizing how subconscious decisions influence consumer behavior. Melissa also discusses the importance of blending art and science in storytelling.
For brands aiming to connect with the Hispanic community this holiday season, it’s crucial to understand the traditions that matter to them. Yerddy explains why brands should partner with influencers who are dedicated to social justice and sustainability initiatives. Additionally, she emphasizes the need for communicators to invest in the future of Hispanic students.
Julie Murphy, President of Sage Communications, provides insights on what businesses should expect when working with federal government organizations. She delves into the dynamics of a presidential transition. Julie emphasizes how public relations and rapid response strategies increase visibility in government media. Additionally, she highlights the role of government employees.