PR’s Top Pros Talk… Tony Welz – Building a Specialized Boutique Agency
Tony Welz, Principal at W2 Communications, shares his advice for growing a specialized boutique agency including fostering community with media professionals and conducting research reports. Tony also discusses the importance of collaborating with clients and adapting to the current market.
PR’s Top Pros Talk… Danny Franklin – Building Trust Through Communication
Danny Franklin, Partner at Bully Pulpit Interactive, discusses the critical role of identity when it comes to political research and communications. Danny shares his insights on how brands can transmit their messages into the consumer experience. Danny also reflects on emerging technology such as AI and the Metaverse.
PR’s Top Pros Talk… Eleanor Hawkins – How Communications Leaders Can Stand Out in the C-Suite
Eleanor Hawkins, Communications Strategist and Writer for Axios, shares valuable insights into how communications leaders can cut through the noise by getting comfortable with data, leaning more into what their audience is saying, and more. Eleanor also discusses the research behind the successful Smart Brevity® method.
PR’s Top Pros Talk… Katie Riley – Cutting Through the Noise as a Consumer Advocate
Katie Riley, Vice President of Communications for The Alliance for Aging Research, gives valuable advice on effective ways to pitch the media. Katie discusses how she navigates challenges as a consumer advocate by humanizing news stories. Katie also shares how her team utilized social media for the “Valve Disease Day Challenge” campaign.
PR’s Top Pros Talk… Christa Conte – PR and the Metaverse 3.0
Christa Conte, EVP and Head of Client Services for Hotwire Global, explains the vital role communicators have in expanding their knowledge about the Metaverse. Christa walks through the first steps brands and agencies can take if they want to discuss Metaverse opportunities with clients. Christa also shares her perspective on the future of the public relations industry.
Download “PR and the Metaverse 3.0” here.
PR’s Top Pros Talk… Gini Dietrich – PR and the Metaverse 3.0
Gini Dietrich, CEO of Arment Dietrich and founder of Spin Sucks, gives her insights on D S Simon Media’s newest survey, “PR and the Metaverse 3.0”. She shares examples of how communicators can utilize Metaverse 3.0 for crisis communications and more. Gini also explains how PR professionals can start having conversations about the Metaverse with their clients.
Download “PR and the Metaverse 3.0” here.
PR’s Top Pros Talk… Kasey Christolos – Navigating PR Challenges
Kasey Christolos, Senior Media Lead at Next PR, shares insightful data from the firm’s 2023 client survey. Kasey talks about how communicators can maximize ROI. She emphasizes the importance of connecting the PR and sales teams in an organization. Kasey also explains the abbreviation, FUD, and shares a client example.
PR’s Top Pros Talk… Lori Russo – Embracing Global Partnerships
Lori Russo, President of Stanton Communications, describes the benefits of working for an independent agency versus a large agency. Lori also explains the valuable lessons she has learned from traveling including the importance of understanding cultural expectations. Lori also shares an exciting announcement.