PR’s Top Pros Talk…Tips for 2021 – Heather Kernahan

Heather Kernahan, CEO, North America, Hotwire, and Board Chair, PR Council, encourages communications professionals to continually find ways to stay inspired in 2021. She shares insights on how more and more businesses are striving to position themselves as tech companies. Heather also anticipates that communicators will begin to own more of the data and analytics within their companies. She sees integrated communications and marketing as the way to think about your organization.

PR’s Top Pros Talk…Tips for 2021 – Emily Poe

Emily Poe, Chief Integration Officer, W2O, stresses the importance of understanding different elements of how your audiences experience the world before communicating with them. She emphasizes leveraging data and analytics as key to reaching your stakeholders in the most effective ways.
Emily encourages audience-specific tailoring of messages and content on digital channels.

PR’s Top Pros Talk…Tips for 2021

Increasing diversity, equity and inclusion; accountability for PR people on the advice they give; understanding words and images matter, building trust and understanding the increased power of local TV news for both external and internal communications—those are some of the top tips shared by 21 agency and corporate leaders. The group includes 18 C-Suite or President level communicators representing a diverse perspectives on the steps that brands, agencies and individual practitioners need to take to meet the moment and find success in 2021.

PR’s Top Pros Talk…Healthcare – Morry Smulevitz

Morry Smulevitz, VP, Global Corporate Communications, Walgreens Boots Alliance, shares insights on navigating the relationship between a master brand and more well-known and beloved brands. He discusses how the organization has been integrating the ongoing social justice issues into their CSR initiative. Morry also gives tips on setting stakeholder expectations on different levels and best practices for communicators in 2021.

Happy Holidays from D S Simon Media 2020

For more than 20 years we’ve expressed our appreciation to our clients, partners and friends during the holidays by supporting the charities our team personally engages with. In a year like no other we’ve experienced, it seems more important than ever.


We wish you a safe and healthy 2021!


The charities our team supports are listed below.

World Central Kitchen

New York City Health and Hospitals COVID Relief Fund

Stephen Siller Tunnel to Towers Foundation

Romania Animal Rescue

Leukemia & Lymphoma Society

The NAACP Legal Defense and Educational Fund, Inc.

Armenia Fund


United Nations High Commissioner for Refugees

ROAR New York

American Heart Association

Leukemia & Lymphoma Society

CIty Growers

Hudson Valley LGBTQ

The Guide Dog Foundation

The Lustgarten Foundation