An Accessible CEO Makes Brands More Authentic

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Key findings from the Brand Authenticity Survey 2018 include:

Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so, a 10% increase compared to last year.

Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits.

The survey also found you need to post video for journalists to your social channels. 81 percent of journalists are getting their story ideas from social media and 83 percent are willing to use video you provide them as produced.

Finally, journalists prefer to interview your experts than a third-party spokesperson by a wide margin.

How to Get Your Opinion Piece Published on Vox.

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Christopher Shea Senior Editor at Vox, chats with Douglas Simon CEO of D S Simon Media about pitching the media. He reveals tactics like knowing the format of the articles for the outlet you are pitching, word counts, and other important tips that can get your story picked up by Vox. Additionally, he reveals how to set up a good argument in any side of the ideological spectrum and how setting up a strong narrative is what grabs national attention.

Pew Research: How Communicators Should Engage on Social Media.

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Aaron Smith, Associate Director of Research taught a class at PR Summit DC and spoke with Douglas Simon, CEO of D S Simon Media, about a recent Pew research study on social media trends. He reveals important information communicators and business owners should keep in mind while creating their social media strategy. For example, people admit to sharing fake information about companies (unintentionally) and turning to social media platforms as a news outlet, despite not trusting where the information comes from. In other words, “communicators need to be involved on (social media) with accurate information so their own voice gets heard over the inaccurate information out there”.

Joyful Celebration of Patrice Tanaka’s Birthday

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With the help of friends, Patrice Tanaka celebrates her birthday and shares her vision for her latest endeavor, Joyful Planet, an initiative to help individuals discover and actively live their life’s purpose to unleash their greatest success, fulfillment and joy. In this special gathering, Tanaka and other industry professionals share the ways in which they live their purpose every day and spread joy on the planet. Tanaka’s vision also includes working with organizations, helping them to create more purposeful, productive and joyful workplaces and coming up with inspired solutions to business challenges designed to create a bigger, brighter, better future for everyone.

Truth on Trial: Media Under Siege

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Doug Simon, CEO of D S Simon Media; Nneka Chiazor, Vice President of Cox Communications; Karen DeWitt, Breaking News Correspondent for Talk Media News; Michael Tomasky, Political Commentator at The Daily Beast; Shan Wu, CNN Legal Analyst; and Peter Nicholas, White House Reporter for The Wall Street Journal discuss their perspective on the role media has had on the current breakdown of institutional trust. Truth on Trial: Implications for Communicators, features top talent in the legal, media and communications industries. To watch the full program, click here.

 

Truth on Trial: Ethics and Investigations—Are they putting Truth on Trial?

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Doug Simon, CEO of D S Simon Media; Richard S. Levick, Chairman and CEO of LEVICK; Ambassador Norm Eisen, former Ethics Czar in the Obama administration; and Michael Zeldin, CNN Legal Analyst discuss investigations, ethics and the consequences this has upon communicators. Truth on Trial: Implications for Communicators, features top talent in the legal, media and communications industries. To watch the full program, click here.

 

Truth on Trial: The Rise of Polarization

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Doug Simon, CEO of D S Simon Media; Ty Cobb, Former Special Counsel to President Trump, and Richard Levick, Chairman & CEO, LEVICK, discuss the White House legal system on how to address and solve the current polarization in US politics. Truth on Trial: Implications for Communicators, features top talent in the legal, media and communications industries. To watch the full program, click here.

 

Truth on Trial: The Communicators Solution

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Richard S. Levick, Chairman and CEO of LEVICK; Neil Foote, President of National Black Public Relations Society; Laura Kane, Chief Communications Officer of PRSA; Simon Newman, CEO and Founder of CMG Innovation; Andy Pharoah, Vice President of Corporate Affairs at Mars; Doug Simon, CEO of D S Simon Media; and Kayann P. Schoeneman, Senior Vice President of Corporate Affairs of Ketchum discuss the implications for communicators and how to navigate the polarized environment. Truth on Trial: Implications for Communicators, features top talent in the legal, media and communications industries. To watch the full program, click here.