Lisa Osborne Ross, COO (CEO as of April 2021), Edelman U.S., and PRWeek’s Agency Professional of the year, discusses the changes to expect in public affairs with the new administration. She offers insight into the agency’s research on the expectation of business as a result of the pandemic and shifting trends in the public’s trust. Lisa also shares advice for women and people of color aspiring for leadership positions.
Beth Monaghan, Founder & CEO, Inkhouse, dives into the challenges of crisis communications in the current environment. She shares lessons learned from the intense crisis period that can be applied to more traditional initiatives. Beth also offers insights into communicating as a startup and mistakes to avoid.
Sukhi Sahni, Head of Corporate Communications for U.S Card and Retail Bank Divisions, Capital One, urges aspiring women leaders to be fearless and find inspiring mentors. She discusses the intentional nature of the organization to increase opportunities for women in leadership roles. Sukhi also emphasizes the importance having a good understanding and assessment of not only communications practices that work, but also those that don’t, and how to be a resource for stakeholders in…
Dawn Ray, SVP, Corporate and Brand Communications, at Focus Brands stresses the importance of having both a mentor and a coach to help you advance in your career. She discusses some of the communications challenges faced by franchise businesses in the current environment. Dawn also shares insights on centralized leadership and its impact on the franchisees.
Shelley Spector, Founder of Spector Associates and The Museum of Public Relations, highlights extraordinary PR women who changed history. She discusses lessons learned and implications for women in PR spiring for leadership positions today. Shelley also addresses the issues of racial diversity in the industry and the importance of showcasing diverse role models. Learn more about the amazing history of women in PR by registering for The Museum’s free event here. The event will…