Category Archives: PR’s Top Pros Talk

PR’s Top Pros Talk COVID – Marvin Stockwell



Marvin reminds us that this is the whole world’s crisis and we all have a role to play. This is a time for brands and non-profits to be flexible and give themselves permission to try new things. He encourages organizations to use television and media to convey how they are being helpful and useful during these challenging times.

Marvin also emphasizes the uptick in the interest and demand in science-related stories among the media. Audiences want to hear these stories now more than ever.

PR’s Top Pros Talk COVID – Tamara Norman



Employees are your number one stakeholder. Companies need to be empathetic and responsive to their employee needs now more than ever. During these times communicators really need to understand what their audiences care about and what’s important to them. This way communicators can adapt their strategy to reach the audiences effectively. Tamara’s suggestions include leveraging media and TV to go the stakeholders directly, be transparent and show what your response is to the new norm.

She also stresses the importance of maintaining diversity and educating the workforce on inclusion, even as we move into a virtual office environment.

PR’s Top Pros Talk COVID – Michael Kempner

The actions brands take today will have significant impact on how they perform during the next phase of the COVID economy. Those are among the key findings of a consumer study recently published by MWWPR. In his conversation with Doug Simon, CEO of D S Simon Media, Michael shares how brands can show leadership to stakeholders including customers and employees during this challenging time.

 

 

PR’s Top Pros Talk COVID – Jim Joseph

It’s time to rethink your value as a brand. Brands need to seek new ways to offer value that goes beyond products and services. In his discussion with Doug Simon, CEO at D S Simon Media, Jim Joseph also encourages to listen closely to why customers are making the decisions they are–the subject of his new book The Conscious Marketer.

It’s also more important now to make appearances in the media and inform the public on the changes you’re making to ensure public safety and how they’re taking care of their employees during these times.