A strong digital footprint has become a key factor for a successful launch. Nicole Rodrigues, CEO and Founder of NRPR Group, highlights the importance of getting PR right by being patient. She also shares how in-house communicators can gain the trust of an agency by giving strategic advice..
What areas does the Recording Academy focus on when they are not preparing for The GRAMMY Awards?® Andie Cox, Vice President of Communications at the Recording Academy, discusses how the organization creates awareness for a range of initiatives such as advocacy for artists and pandemic relief. Andie also offers insights into the balance between entertainment publicity and a corporate brand story.
Michael Kempner, Founder & CEO of MikeWorldWide, believes that caring is the antidote to cancel culture. He offers insights into how brands can maintain a positive reputation in the current environment. Michael also emphasizes the importance of prioritizing crisis communications as an ongoing strategy rather than a reactive tool or an afterthought.
How can communicators redefine success throughout their careers? Cath Anderson, Head of Communications at Cityblock Health, reflects on the moment she realized that success can be defined by her own terms instead of what society or the industry expects. Cath also talks about what PR professionals need to know in order to build their skills.
Can public affairs be approached from a bipartisan perspective? Lindsay Singleton, Managing Director & Head of the Social Impact Practice at ROKK Solutions, shares how to navigate the current political environment as a brand and find common ground. She goes into the company’s research on the bipartisan power of ESG. Download Across the Aisle: Unlocking the Bipartisan Power of ESG here.