Category Archives: PR’s Top Pros Talk

PR’s Top Pros Talk… Redesigning Brand Communication – Lisa Rosenberg



Lisa Rosenberg, Partner + President, Consumer Brands at Allison+Partners, shares insights on the future of brand communications. She speaks about how her experience as a judge at Cannes provided a window into how brands can deploy a compelling narrative to forge meaningful connections in an increasingly fragmented world. Lisa also explains how brands can avoid becoming a “chaser of culture” and move towards making a more sincere and meaningful impact.

PR’s Top Pros Talk… Tips for Brand Growth in Changing Environments – Alex Slater



Alex Slater, CEO and Founder of Clyde Group, shares findings on where company leaders stand when it comes to DE&I engagement. He offers guidelines for brands on how to get involved to aid healthy conversation and awareness. Alex also discusses the main principles that Clyde Group follows to be best agency to work with and work for.

PR’s Top Pros Talk… The Modern Purpose of Public Relations – Michelle Olson



Michelle Olson, Managing Director at Lambert & Co, talks about the changing roles of communicators in public relations. She emphasizes the importance of the means in which PR departments protect and promote companies through research and tactical positioning. She further discusses the growth prospects of the industry as a whole, and how firms can capitalize on it.

PR’s Top Pros Talk…How Brands Can Leverage Streaming Platforms – Dallas Lawrence



Dallas Lawrence, Head of Communications at Roku Platform Business, dissects the nuances of the streaming world and how communicators can effectively gain leverage in that space. He discusses how the streaming platform has changed advertising, dubbing it a ‘renaissance period’ for ads, with many brands producing more dynamic content to communicate their specific messaging. You can learn more about Roku Advertising here.

PR’s Top Pros Talk… Navigating the Socio-Cultural Climate – Krishana Davis



Krishana Davis, Director of Digital at Precision Strategies, gives her take in how communicators can effectively navigate their environment and the people within them. She touches on political and sociocultural issues such as sentiments on the election, and how communicators must shift and adapt as culture does the same.

PR’s Top Pros Talk… Tips For Effective Company Launch – Kari Watson



Kari Watson, Cofounder and Managing Partner at MacDougall Advisors, discusses the ways to optimize a healthcare startup’s launch. She emphasizes the need for well-thought-out communications strategies, and the importance of the preparation stage pre-launch. She further touches on mistakes to avoid and common pitfalls new firms fall into.

PR’s Top Pros Talk… The Nuances of Company Purchase – Rick Gould



Rick Gould, Managing Partner at Gould+Partners, encourages business owners to run their company as if they’re going to sell it. He shares tips on selling a firm, and how both parties can capture the most value from the transaction. Rick also reveals the factors that buyers are most cognizant of such as the owners market salary, an owner’s ‘understudy’ and more.

PR’s Top Pros Talk… How To Make Sustainability Appealing – Katya Hantel



Katya Hantel, Senior Director of Sustainability at Conagra Brands, discusses how brands can communicate environmental and social initiatives effectively as ESG becomes a business imperative. She sheds light on how businesses like Conagra can serve as sustainability translators to key stakeholders – such as investors, consumers, and employees – to champion greater development and adoption of sustainability solutions within the food industry. Katya also shares insights on navigating sustainability messaging between a master brand and sub brands.

PR’s Top Pros Talk… Evolution of Public Relations – Amy Rosenberg



Amy Rosenberg, Founder & President of Veracity Marketing, emphasizes the importance for brands to adapt with today’s innovations in public relations. She talks about how industry strides in SEO, email marketing and brand messaging affect business communication with their respective audiences. Amy breaks down these concepts further in her book, “A Modern Guide to Public Relations.”

PR’s Top Pros Talk…Brand Behavior Post COVID – Avra Lorrimer



Avra Lorrimer, Executive Vice President at H+K Strategies, shares her thoughts on brand behavior as we emerge from the pandemic. She talks about how brands can navigate humor and the responsibility to support those who have suffered and fallen behind over the past year.