The D S Simon Media mission includes sharing best practices with the PR community. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Our award-winning podcast “PR’s Top Pros Talk…” features conversations with industry leaders. Its 300+ episodes have been featured in a top industry trade publication. We are currently the 7th ranked PR podcast according to monitoring firm Million Podcasts. If you or someone on your team would like to be featured on the show, reach out to us at prstopprostalk@dssimonmedia.com.
Mikey Sadowski, Vice President of Global Communications at Intrepid Travel, and Amy Skelding, Managing Partner of the UK Travel Practice at FINN Partners, discuss how they incorporate local perspectives into their storytelling. Mikey explains the two questions he considers when evaluating a new product. Amy highlights how public relations play a crucial role in strategic decision-making.
Tricia Mahoney, Chief Marketing Officer of Twisted X Global Brands, highlights the importance of focusing on value and prioritization when scaling brands. Tricia discusses how she empowers her team to feel comfortable trying new approaches. She also shares her optimistic approach when dealing with challenges.
Nicole Rodrigues, CEO and Founder of NRPR Group and The Kingdom, reveals how she leverages her public relations expertise to build her businesses. She explains how to utilize social media to build trust with potential clients. Nicole also highlights the role of AI and storytelling in keeping audiences engaged.
Priscila Martinez, Founder and CEO of The Brand Agency, shares her strategies for scoring celebrity placements for luxury fashion clients. These include networking with industry leaders and outreach tactics. Priscila explains what happens when a PR professional finds out a celebrity is wearing a client’s clothing or accessories. She also shares her effective approach to building relationships with journalists on the red carpet.
Dara Busch, CEO of North America for Havas PR, shares her excitement about her new role and the evolving public relations landscape. She highlights the growing demand for agencies to deliver a comprehensive multi-channel approach. Dara also emphasizes the importance of transparency and effective communication in building and sustaining long-term relationships.
Kate Southall, Manager of Global Brand at SHRM, highlights the value of AI tools for HR professionals. She explains how AI can foster more human connections and learning opportunities. Kate also discusses the significance of language and tone when developing trust in new technology.