How has entertainment PR changed with the rise of streaming platforms? Erik Bright, Owner of Prodigy Public Relations, shares insights on how his firm generates buzz for independent films. He also discusses the role of the film festivals, and their transition into a hybrid environment.
How can brands effectively communicate to Gen Z audiences? Courtney Miller, Executive Vice President of U.S. Strategy and Brand, Edelman U.S., shares insights from the agency’s study on the issues that Gen Z audiences care about the most and the implications for communicators. Courtney also shares how brands can attract Gen Z talent by prioritizing basic safety and security needs. Download The Power of Gen Z: Trust & The Future Consumer report here.
What are the most important things to keep in mind when pitching to a podcast? Christina Nicholson, Owner of Media Maven and Founder of Podcast Clout, shares insights on how to make your pitch stand out and what mistakes to avoid. She also offers tips on how to identify relevant podcasts on national and local levels.
How did healthcare workers help shape internal and external communications during COVID? Josh Wilson, Director of Strategic Communications at Children’s National Hospital, offers insights on how those on the front lines became spokespeople and embraced the duty of educating the public on what they were seeing within the hospital. Josh also shares how the hospital’s new DEI initiative invested in recruiting a diverse class of pediatric residents.
Barbara Wagner, President of Barbara Wagner Communications, shares her journey of starting an agency amid the pandemic. She shares insights on working with clients in the arts and real estate space. Barbara also shares best practice for building a story and pitching to the media.