The D S Simon Media mission includes sharing best practices with the PR community. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Our award-winning podcast “PR’s Top Pros Talk…” features conversations with industry leaders. We have posted over 350 episodes. We are currently the 7th ranked PR podcast according to monitoring firm Million Podcasts. If you or someone on your team would like to be featured on the show, reach out to us at prstopprostalk@dssimonmedia.com.
Valarie De La Garza, CEO, Fenton, shares insights on how to create positive social change through strategic communications. She discusses the shift from just talk to action for demonstrating greater inclusivity. Valarie also goes into navigating the definition of what social good is from multiple perspectives.
Christina Stejskal, VP, Global Communications, Fender, emphasizes the importance of crafting inclusive marketing campaigns and strategic overarching messaging. She shares examples of how the brand manages to keep existing customers engaged and involved while offering insights into securing quality media over quantity.
Jennifer Curley, President & CEO, Curley Company, discusses how associations had to navigate the challenges of hosting events as a result of the pandemic. She emphasizes the importance for associations to provide member value. Jennifer also goes into how the agency helped their clients to be nimble in the current dynamic environment.
Cathy Fink, President, Makovsky, offers insights into the challenges of taking on a leadership role at a legacy PR agency. She shares lessons learned and practices from her experiences at a larger public traded company that can have a positive impact in a smaller organization. Cathy also discusses the evolving role of communications and the increased need for transparency.
Laura Duda, SVP & CCO, Goodyear, shares insights on positioning a brand outside of its traditional vertical. She shares the challenges of integrated messaging following an acquisition and a joint venture with a competitor. Laura also provides her perspective on how polarization and politics can challenge a company’s external communications approach.
Ken Jacobs, PCC, CPC, Principal, Jacobs Consulting & Executive Coaching, discusses the key role leadership plays in an organization’s success. He stresses the importance of building trust and fostering influence with your constituents as a leader. Ken also emphasizes the increased need to have an opportunity mindset.