PR’s Top Pros Talk

The D S Simon Media mission includes sharing best practices with the PR community. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Our award-winning podcast “PR’s Top Pros Talk…” features conversations with industry leaders. Its 300+ episodes have been featured in a top industry trade publication. We are currently the 7th ranked PR podcast according to monitoring firm Million Podcasts. If you or someone on your team would like to be featured on the show, reach out to us at prstopprostalk@dssimonmedia.com.

How To Prepare Your Spokespeople for Spanish-Language Media Opportunities sonia

How To Prepare Your Spokespeople for Spanish-Language Media Opportunities

 Preparing for Spanish-language media interviews is about proper transcription and building connection. Sonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and founder of Zaid Communications, highlights the importance of crafting culturally resonant messages that truly speak to Spanish-speaking audiences. In this conversation, she shares thoughtful advice on how to choose the right spokesperson to authentically represent your message, and offers insights into HPRA’s growing impact and its vision to expand opportunities…

How To Secure Top-Tier Media Coverage richard

How To Secure Top-Tier Media Coverage

 Richard Dukas, CEO and Founder of Dukas Linden Public Relations (DLPR), emphasizes the importance of strategic media coverage that drives impact for clients. He explains how earned media can deliver extended value when amplified across social media and other owned platforms. Richard also details how the agency consistently secures coverage in top-tier outlets by combining an in-depth understanding of the ever-changing news cycle with strong relationships with producers and reporters.