PR’s Top Pros Talk…Tips for 2021 – Heather Kernahan

Heather Kernahan, CEO, North America, Hotwire, and Board Chair, PR Council, encourages communications professionals to continually find ways to stay inspired in 2021. She shares insights on how more and more businesses are striving to position themselves as tech companies. Heather also anticipates that communicators will begin to own more of the data and analytics within their companies. She sees integrated communications and marketing as the way to think about your organization.

PR’s Top Pros Talk…Tips for 2021 – Emily Poe

Emily Poe, Chief Integration Officer, W2O, stresses the importance of understanding different elements of how your audiences experience the world before communicating with them. She emphasizes leveraging data and analytics as key to reaching your stakeholders in the most effective ways.
Emily encourages audience-specific tailoring of messages and content on digital channels.

PR’s Top Pros Talk…Tips for 2021

Increasing diversity, equity and inclusion; accountability for PR people on the advice they give; understanding words and images matter, building trust and understanding the increased power of local TV news for both external and internal communications—those are some of the top tips shared by 21 agency and corporate leaders. The group includes 18 C-Suite or President level communicators representing a diverse perspectives on the steps that brands, agencies and individual practitioners need to take to meet the moment and find success in 2021.

PR’s Top Pros Talk…Healthcare – Morry Smulevitz

Morry Smulevitz, VP, Global Corporate Communications, Walgreens Boots Alliance, shares insights on navigating the relationship between a master brand and more well-known and beloved brands. He discusses how the organization has been integrating the ongoing social justice issues into their CSR initiative. Morry also gives tips on setting stakeholder expectations on different levels and best practices for communicators in 2021.

PR’s Top Pros Talk…Healthcare – Kristin Cahill

Kristin Cahill, Incoming CEO (Jan.2021), GCI Health, shares best practices for pharma and healthcare organizations to effectively communicate with their stakeholders. She emphasizes the importance of individuality when navigating messaging between different stakeholders in different regions of the world.

Kristin also provides insights on onboarding new clients in the remote environment and tips for communicators for 2021.