PR’s Top Pros Talk COVID – Jim Joseph

It’s time to rethink your value as a brand. Brands need to seek new ways to offer value that goes beyond products and services. In his discussion with Doug Simon, CEO at D S Simon Media, Jim Joseph also encourages to listen closely to why customers are making the decisions they are–the subject of his new book The Conscious Marketer.

It’s also more important now to make appearances in the media and inform the public on the changes you’re making to ensure public safety and how they’re taking care of their employees during these times.