Jackie Hartzell, Public Relations Director, Lowe’s, shares how her team managed to stay creative in a time of massive change. She discusses the challenges of navigating messaging across different stakeholder groups. Jackie also dives into some of the home trends that emerged amid the pandemic.
Terri Sanders, SVP, Enterprise Marketing & Communications, HIMSS, discusses how to navigate communications for different sectors within healthcare. She emphasizes the increased need for transparency and leveraging data. Terri also stresses the importance for creating a diverse environment in the workplace and shares advice for people of color in leadership roles.
Joanna O’Connell, VP and Principal Analyst, Forrester Research, dives into the shifting trends in the relationship between consumers, brands and content publishers. She discusses the challenges of navigating these changes as a communicator. Joanna emphasizes the importance of looking at different communications and marketing channels as a whole, rather than separate entities. She also highlights the increased need for data transparency and using data for value creating experiences.
Karen Clyne, Head of Global Communications, BlackBerry, sheds light on BlackBerry’s journey from handhelds to cybersecurity software and rebirthing a post-peak brand. She shares insight on evolving brand perception among key stakeholder groups and audiences to build advocacy. Karen also highlights the company’s initiatives and opportunities for women, including advice for the next generation.
Alyson Roy, Co-Founder, AMP3 PR, discusses the challenges of balancing motherhood with work in the COVID environment. She highlights the organization’s CAMP3 initiative to create opportunities for students, and allow younger employees to take on leadership roles. Alyson also shares insights into the agency’s focus on sustainability.
Caitlin Hayden, Senior VP for Communications, BAE Systems, Inc., shares insights on advancing in your career as a woman in a previously male-dominated industry. She discusses the company’s initiatives to make the workplace more inclusive for women and people of color. Caitlin also dives into the organization’s efforts to foster engagement with employees outside of your own bubble.
Lindsey Carnett, CEO & President, Marketing Maven, goes into her team’s research on consumer sentiment across different stages of the pandemic’s progression. She also discusses lessons learned from the agency’s work with organizations involved in advancing women’s careers.
Lindsey offers advice to women who own small businesses, as well as those who aspire to.
Lea-Ann Germinder is Founder & President, Germinder + Associates, and Editor & Publisher, Goodnewsforpets.com. She’s also a past-president of the PRSA-NY chapter, a Co-Founder of the Inez Y Kaiser GKC-PRSA Memorial Scholarship Fund, and a recipient of the Makovsky Excellence in Mentoring Award.
She’s a strong believer in not only mentoring, but reverse mentoring especially with these challenging times. In this interview she shares tips on how to become a good mentor, offers advice to women who aspire to leadership positions, and emphasizes the importance of finding and following your passion.
Learn how to look and sound best on video interviews here.
Lisa Osborne Ross, COO (CEO as of April 2021), Edelman U.S., and PRWeek’s Agency Professional of the year, discusses the changes to expect in public affairs with the new administration. She offers insight into the agency’s research on the expectation of business as a result of the pandemic and shifting trends in the public’s trust. Lisa also shares advice for women and people of color aspiring for leadership positions.
Beth Monaghan, Founder & CEO, Inkhouse, dives into the challenges of crisis communications in the current environment. She shares lessons learned from the intense crisis period that can be applied to more traditional initiatives. Beth also offers insights into communicating as a startup and mistakes to avoid.