How is communications different from marketing? Amy Bonitatibus shares how she navigates a dual role as the CCO of Chase and CMO of Chase Home Lending. She discusses how creating synergies between both teams amplifies the impact of the message. Amy also emphasizes the increased importance of bringing the earned media voice into paid content.
As the Founder and Partner at V2 Communications, Maura FitzGerald values frequent communication and feedback from employees when it comes to return-to-workplace planning. She emphasizes the increased need for CEOs to be more active in internal and external communications. Maura also underscores the importance of being socially conscious in a fast-paced industry.
How is holiday shopping going to be different in 2021? Kathryn Hayman, Vice President of Brand Integration, Bollare Communications, anticipates an early start as a result of supply chain issues and consumers craving an in-person shopping experience. Kathryn also discusses how influencers can bring engaging in-person shopping experiences through social media.
Fostering meaningful connections with creators is a priority at Pinterest, and what differentiates it from other social media platforms. LeMia Jenkins Thompson, Global Head of Communications at Pinterest, discusses the communications strategy behind the company’s big launch. She also shares how agencies can partner with Pinterest and effectively utilize the platform to engage with their audiences.
Trey Ditto, CEO, Ditto PR, thinks you should be happier at your PR job. In fact, he’s created his entire business model around employee happiness. Trey’s desire is to teach anyone willing to listen how they can make their business a better place to work. One person at a time, his goal is to improve the PR industry.