The D S Simon Media mission includes sharing best practices with the PR community. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Our award-winning podcast “PR’s Top Pros Talk…” features conversations with industry leaders. Its 300+ episodes have been featured in a top industry trade publication. We are currently the 7th ranked PR podcast according to monitoring firm Million Podcasts. If you or someone on your team would like to be featured on the show, reach out to us at prstopprostalk@dssimonmedia.com.
How can theater companies use communications tools to engage with their audiences? Shonali Burke, CMO at Arena Stage, shares some nuances of theater PR and how other types of brands can benefit from the practices. Shonali also emphasizes the importance of understanding data and using active influencers to elevate your brand.
How can communicators connect with reporters in a meaningful way? Curtis Sparrer, Principal of Bospar and Eric Chemi, SVP of Broadcast Strategies at Bospar, discuss best practices for pitching a story to top tier reporters without wasting their time. Curtis and Eric also share why brands need to take a stand on social issues early and decisively.
How can communicators get the most value out of data analytics? Geoffrey Sidari, SVP of Analytics at WE Communications, offers best practices on developing a data strategy and necessary skillsets. Geoffrey also shares predictions on the future of data analytics in communications.
What does an inclusive workplace look like today? Andréa Richardson, Global Head of Diversity, Equity & Inclusion at Zeno Group, emphasizes understanding various generation’s preferred working styles and allowing employees to thrive in custom ways that fit their needs. Andréa also shares how reverse mentorship programs open minds and conversations between different levels of management.
Where can communicators maximize the value of earned media? Carolina Lopez Herz, Senior Vice President & General Manager of 5WPR Miami, highlights the importance of having a good sense of the media landscape beyond traditional channels. Carolina also shares examples from the world of crypto where active conversations are taking place on new and emerging platforms.
Is being a people person enough to qualify you as a PR professional? Sharon Reis, Principal of The Reis Group, highlights the importance of analytical skills and love for brands and news consumption as key assets in a communicators toolbox. Sharon also discusses the need for increased focus on team well-being.