PR’s Top Pros Talk: Ben Laws



Ben Laws, Deputy U.S. Lead for the Business Marketing practice at Edelman, shares key insights from the fifth annual Edelman-LinkedIn B2B Thought Leadership Impact Report. Ben explains why thought leadership is vital for vendors during economic uncertainty. Ben also dives into helpful thought leadership strategies that will help companies stand out, build pipelines and preserve market share in a tight economy.

Download the full report here.

 

PR’s Top Pros Talk: Dan Hunter



Dan Hunter, Senior Managing Director and Head of Financial Services for the Americas, in the Strategic Communications practice at FTI Consulting, shares how the C-suite can best support their CEO by focusing on risk mitigation and building trust with stakeholders. Dan shares valuable insights on how CEOs should prepare for a thought leadership campaign. Dan also talks about his views on the Metaverse.

 

PR’s Top Pros Talk: Dave Jacobs



Dave Jacobs, Co-Founder and Co-CEO of Homethrive, shares how Homethrive’s platform supports caregivers and their families. Dave explains the methods he utilizes to stay connected to his distributed workforce including in-person collaboration, engaging video updates, and more. Dave also urges leaders to start conversations about their caregiving experiences to encourage other employees to do the same.

To learn more about supporting employees who are caregivers, read Homethrive’s recent article.

 

PR’s Top Pros Talk: Stacey Grimsrud



Stacey Grimsrud, Vice President at Bospar, talks about her background in local TV news and why the platform is still vital for brands to get their message across to consumers. Stacey shares valuable advice on what specific material communicators should include in their pitches to make them stand out to reporters and drive results for companies. Stacey also discusses how communicators can be an advocate for newsrooms as companies conduct massive layoffs across the country.

PR’s Top Pros Talk: Stacey Bernstein



Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023.

Download the full report here.

PR’s Top Pros Talk: Whaewon Choi-Wiles



Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America, defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission.