Category Archives: PR’s Top Pros Talk

PR’s Top Pros Talk: Natalie Boden

 Natalie Boden, Founder and CEO of BODEN Agency, shares her insights on how brands can engage with the Hispanic cohort authentically during Hispanic Heritage Month (and beyond) and why understanding local and cultural nuances matter when reaching this fast growing community. She also discusses her new children’s book, “Sasha’s Big Question,” which she wrote in response to the question “Mom, why do you work?” which many moms (more than dads) are faced with during…

PR’s Top Pros Talk: Annie Pace Scranton

 Doug Simon talks to Annie Pace Scranton, Founder and CEO of ⁠Pace Public Relations⁠ and Author of The Guide to Earned Media. Annie explains how communicators can build authentic relationships with journalists. She talks about what to include in an email pitch. Annie also shares her journey of becoming an entrepreneur.  ⁠Buy a copy of The Guide to Earned Media here⁠.

PR’s Top Pros Talk: Seth Linden

 Seth Linden, President of Dukas Linden Public Relations, describes how to effectively work with clients when they want to secure earned media coverage. Seth explains key skills he’s learned including understanding the news cycle and building strong relationships with journalists. Seth also discusses the importance of local news in the public relations industry.

PR’s Top Pros Talk: Byron Calamese

 Byron Calamese, Managing Director of Zeno East for Zeno Group, shares his knowledge on navigating multicultural communications in an ever-changing landscape. He highlights Zeno Group’s partnership with EGAMI Group on projects including “The Multicultural Mandate 2023” report. Byron also explains how the findings from the report can guide brands with their multicultural marketing strategies.

PR’s Top Pros Talk: Aaron Sherinian

 Aaron Sherinian, Senior Vice President of Deseret Management Corporation, explains how the deforestation of local news is making an impact on the media landscape. Aaron also explains the opportunity the media has if they engage more stories of faith with their viewership. Aaron also discusses how faith and media continue to form a strong community.