The D S Simon Media mission includes sharing best practices with the PR community. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Our award-winning podcast “PR’s Top Pros Talk…” features conversations with industry leaders. Its 300+ episodes have been featured in a top industry trade publication. We are currently the 7th ranked PR podcast according to monitoring firm Million Podcasts. If you or someone on your team would like to be featured on the show, reach out to us at prstopprostalk@dssimonmedia.com.
Ashley Miles, Founder & CEO, Franklyn West, and President, New York Women in Communications, breaks down some of the challenges faced by women and women of color in the workforce as a result of the pandemic. She offers advice for organizations to tackle these issues with a focus on retaining and growing existing talent while reengaging those women who exited the workforce. Ashley also shares tips for women looking to advance in their careers…
Donna LaVoie, President & CEO, LaVoie Health Science, offers insights into communications challenges for newly formed healthcare companies. She breaks down some of the regulatory hurdles faced by these organizations. Donna also shares best messaging practices for companies who are in the later stages of growth.
Jackie Hartzell, Public Relations Director, Lowe’s, shares how her team managed to stay creative in a time of massive change. She discusses the challenges of navigating messaging across different stakeholder groups. Jackie also dives into some of the home trends that emerged amid the pandemic.
Terri Sanders, SVP, Enterprise Marketing & Communications, HIMSS, discusses how to navigate communications for different sectors within healthcare. She emphasizes the increased need for transparency and leveraging data. Terri also stresses the importance for creating a diverse environment in the workplace and shares advice for people of color in leadership roles.
Joanna O’Connell, VP and Principal Analyst, Forrester Research, dives into the shifting trends in the relationship between consumers, brands and content publishers. She discusses the challenges of navigating these changes as a communicator. Joanna emphasizes the importance of looking at different communications and marketing channels as a whole, rather than separate entities. She also highlights the increased need for data transparency and using data for value creating experiences.
Karen Clyne, Head of Global Communications, BlackBerry, sheds light on BlackBerry’s journey from handhelds to cybersecurity software and rebirthing a post-peak brand. She shares insight on evolving brand perception among key stakeholder groups and audiences to build advocacy. Karen also highlights the company’s initiatives and opportunities for women, including advice for the next generation.