Raoul Bhavnani, Chief Communications Officer at Betterment, shares his experience transitioning from an advisory role to an in-house role. Raoul explains the key factors that made him realize that Betterment was the best fit for his career. Raoul also explains the value of building relationships with junior employees when starting a new role.
Nick Borelli, Marketing Director for Meetaverse™ by Allseated and Doug Simon, CEO of D S Simon Media, describe the role of video in a Metaverse event and how it increases opportunities for sponsors and presenters. Nick explains how conducting Metaverse events can increase accessibility and community for participants. Nick also shares stories of how attending and building Metaverse events has impacted him personally and professionally. Learn more about the Metaverse Spectrum Business Conference here:…
What is the importance of fun in brand marketing? Brian Lowe, Founder, President and CEO of BML Public Relations + Digital, highlights the powerful physiological impact of fun on increasing consumer awareness, loyalty and purchase. Brian also explains how brands can incorporate humor in campaign strategies, and why it’s time to publish positive content. Download the full survey here: //bmlpr.com/fun/
What role do PR and communications professionals play in breaking down the stigma of substance use disorder? Lauren Lawson-Zilai, Senior Director of Media and Public Relations for Shatterproof, explains that communicators can play an important role by utilizing people-first language and showcasing stories that highlight empathy with their clients. Lauren also shares what employees can do to help their colleagues who may be struggling with substance use disorder. For additional resources, go to: //www.shatterproof.org/find-help
What are the benefits of finding your passion? David Zapata, Founder and CEO of Zapwater Communications, explains that focusing on projects that your team is passionate about can lead to an increase in employee and client happiness and company growth. David also highlights his plan to expand Zapwater’s office space. David also describes how his hybrid work model promotes flexibility and collaboration.