Category Archives: PR’s Top Pros Talk

PR’s Top Pros Talk… Women Leaders – Ashley Miles



Ashley Miles, Founder & CEO, Franklyn West, and President, New York Women in Communications, breaks down some of the challenges faced by women and women of color in the workforce as a result of the pandemic. She offers advice for organizations to tackle these issues with a focus on retaining and growing existing talent while reengaging those women who exited the workforce. Ashley also shares tips for women looking to advance in their careers in the current environment.

 

PR’s Top Pros Talk… Healthcare – Donna LaVoie



Donna LaVoie, President & CEO, LaVoie Health Science, offers insights into communications challenges for newly formed healthcare companies. She breaks down some of the regulatory hurdles faced by these organizations. Donna also shares best messaging practices for companies who are in the later stages of growth.

 

PR’s Top Pros Talk… Women Leaders – Jackie Hartzell



Jackie Hartzell, Public Relations Director, Lowe’s, shares how her team managed to stay creative in a time of massive change. She discusses the challenges of navigating messaging across different stakeholder groups. Jackie also dives into some of the home trends that emerged amid the pandemic.

 

PR’s Top Pros Talk… Women Leaders – Terri Sanders



Terri Sanders, SVP, Enterprise Marketing & Communications, HIMSS, discusses how to navigate communications for different sectors within healthcare. She emphasizes the increased need for transparency and leveraging data. Terri also stresses the importance for creating a diverse environment in the workplace and shares advice for people of color in leadership roles.

 

PR’s Top Pros Talk… Women Leaders – Joanna O’Connell



Joanna O’Connell, VP and Principal Analyst, Forrester Research, dives into the shifting trends in the relationship between consumers, brands and content publishers. She discusses the challenges of navigating these changes as a communicator. Joanna emphasizes the importance of looking at different communications and marketing channels as a whole, rather than separate entities. She also highlights the increased need for data transparency and using data for value creating experiences.

 

PR’s Top Pros Talk… Women Leaders – Karen Clyne



Karen Clyne, Head of Global Communications, BlackBerry, sheds light on BlackBerry’s journey from handhelds to cybersecurity software and rebirthing a post-peak brand. She shares insight on evolving brand perception among key stakeholder groups and audiences to build advocacy. Karen also highlights the company’s initiatives and opportunities for women, including advice for the next generation.

 

PR’s Top Pros Talk… Women Leaders – Alyson Roy



Alyson Roy, Co-Founder, AMP3 PR, discusses the challenges of balancing motherhood with work in the COVID environment. She highlights the organization’s CAMP3 initiative to create opportunities for students, and allow younger employees to take on leadership roles. Alyson also shares insights into the agency’s focus on sustainability.

 

PR’s Top Pros Talk… Women Leaders – Caitlin Hayden



Caitlin Hayden, Senior VP for Communications, BAE Systems, Inc., shares insights on advancing in your career as a woman in a previously male-dominated industry. She discusses the company’s initiatives to make the workplace more inclusive for women and people of color. Caitlin also dives into the organization’s efforts to foster engagement with employees outside of your own bubble.

 

PR’s Top Pros Talk… Women Leaders – Lindsey Carnett



Lindsey Carnett, CEO & President, Marketing Maven, goes into her team’s research on consumer sentiment across different stages of the pandemic’s progression. She also discusses lessons learned from the agency’s work with organizations involved in advancing women’s careers.

Lindsey offers advice to women who own small businesses, as well as those who aspire to.

 

PR’s Top Pros Talk… Women Leaders – Lea-Ann Germinder



Lea-Ann Germinder is Founder & President, Germinder + Associates, and Editor & Publisher, Goodnewsforpets.com. She’s also a past-president of the PRSA-NY chapter, a Co-Founder of the Inez Y Kaiser GKC-PRSA Memorial Scholarship Fund, and a recipient of the Makovsky Excellence in Mentoring Award.

She’s a strong believer in not only mentoring, but reverse mentoring especially with these challenging times. In this interview she shares tips on how to become a good mentor, offers advice to women who aspire to leadership positions, and emphasizes the importance of finding and following your passion.

 
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