Category Archives: PR’s Top Pros Talk

PR’s Top Pros Talk… Stacey Bernstein – The Evolution of Pharmaceutical Companies



Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023.

Download the full report here.

PR’s Top Pros Talk… The Great Reflection – Whaewon Choi-Wiles



Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America, defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission.

PR’s Top Pros Talk… Technology PR – Lisette Paras



Lisette Paras, President & Founder of Gravitate PR, shares the key questions she asks clients to get a deeper understanding of their full ecosystem. Lisette also describes working with global companies and the evolution of technology PR.

PR’s Top Pros Talk… The Year of the New Pivot – Lori Jung



Lori Jung, Co-Founder of Hudson West PR and Marketing, explains that the new pivot for 2023 includes preparing for the unexpected. Lori shares the importance of having open communication with clients by implementing weekly calls and quarterly meetings to determine PR-based tactics. Lori also describes some ways communicators can work smarter with reporters to increase media coverage for their clients.

PR’s Top Pros Talk… Strategizing a Brand Transformation – Meredith Klein



Meredith Klein, Director of Public Relations at GNC, explains the key traits of a brand transformation including reflection, connection, and authenticity. She also shares stories about GNC’s history and the brand’s lasting commitment to consumers’ needs. Meredith also explains how she applies the lessons she learned as a Division I athlete to her career.

PR’s Top Pros Talk… Executing a Growth Strategy – Peter Lucht



Peter Lucht, Head of Corporate Communications at Citizens Financial Group, explains the importance of aligning execution and narrative with the company’s strategy, and of staying ‘on offense’ despite the external environment. He also shares how he collaborates with Citizens CEO Bruce Van Saun in planning meaningful media opportunities that advance Citizens’ brand and reputation and provides a rundown on his focus for 2023.

PR’s Top Pros Talk… The Human Side of Storytelling – Stacey Kumagai



Stacey Kumagai, Communications Specialist at Media Monster Communications, Inc., shares why having open conversations with clients about their successes and failures leads to stronger storytelling. Stacey also explains the impact employee ambassadors have during a campaign. Stacey also talks about how the communications industry will evolve and how to prepare for the unexpected.

PR’s Top Pros Talk… Creating Accessible Communications – Virginia Devlin



Virginia Devlin, CEO of Current Global, describes what inspired the Accessible by Design initiative, highlighting data from the “Digital Accessibility: The Necessity of Inclusion” study and sharing tips for communicators to make their content more accessible to people with disabilities. Virginia also discusses her hopes for the future of the industry.

Download the free Accessible Communications Guidelines here.

Download the “Digital Accessibility: The Necessity of Inclusion” study here.

PR’s Top Pros Talk… The Future of Crisis Communications – Dave Fleet



Dave Fleet, Global Head of Digital Crisis at Edelman, shares key findings from the agency’s “2022 Connected Crisis Study”. Dave shares how executives can engage with Gen Z and other key stakeholders when navigating and addressing today’s most pressing issues. Dave also explains how companies of all sizes can plan and prepare for a crisis.

Download the “2022 Connected Crisis Study” here.

PR’s Top Pros Talk… Taking Chances in Your Career – Diana Bassett



Diana Bassett, President of Diana Bassett Public Relations, shares how one night out changed her entire career. Diana also discusses about her agency’s mentorship program and the impact it has on students. Diana also gives advice to people who want to become an entrepreneur.