CEO Thought Leadership Series from Trade Show

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Featured Video Blog Interviews


VLOG of the Month: Ray Kotcher of Ketchum

raykk

Three pieces of communications advice for Hillary Clinton

Doug Simon, President & CEO of D S Simon Media, offers three pieces of communications advice for Hillary Clinton as she battles Bernie Sanders for the Democratic nomination.

1. She has trapped herself as a less aspirational version of Bernie Sanders in the debates. While she can still ground out a win she might have trouble energizing an important Democratic base. In her communications she needs to spend more time contrasting herself with Senators Cruz and Rubio. Two of her best moments in the February 11 debate were when she mentioned Wisconsin Governor Walker by name. She needs to do more of that with Cruz and Rubio.

2. Improve crisis communications on the Wall Street speeches angle. One of the earliest steps in effective crisis communications is establishing perspective. As Mother Jones reported in a critical piece, she gave more than 90 speeches. The vast minority were to Wall Street with many of them to universities, religious organizations and non-profits popular with democratic voters. Many were also unpaid. Did you have that perspective?

3. Pick Elizabeth Warren to be her running mate. It might not get Senator Warren to endorse her now but it will

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Former U.S. President Jimmy Carter and Mrs. Carter Announced As Ambassadors for Shriners Hospitals for Children

Shriners Hospitals for Children® announces former U.S. President Jimmy Carter and Mrs. Carter as Ambassadors for the organization. As part of their support, Nobel Peace Prize recipient and noted humanitarian, Mr. Carter appeared in a Valentine’s Day themed Shriners Hospitals for Children public service announcement (PSA).

A proprietary branded media site was used to distribute this PSA nationally to PSA Directors, Station Managers, and Community Directors at broadcast and digital outlets across the country.

www.dssimon.com/MM/Carter-PSA/

D S Simon Media: Be Seen Be Heard

Be Seen. Be Heard. D S Simon can help you reach customers, media, and influencers. How do they see your brand?

Media Training Minute: Cam Newton’s Super Bowl Media Meltdown

Cam Newton was a Super Bowl 50 loser on the field and he earns a Media Training Minute grade of F for walking out on his post game press conference. After a successful year on the field and off the field building his brand, will this hurt his marketability long term? What can communicators and marketers learn about dealing with the media and preparing your spokesperson for tough interviews.

Mike Bako, D S Simon Media‘s Marketing Director, offers analysis on what all communicators can do to prepare for confrontational interviews.

Brands Score Marketing Wins By Breaking World Records At The Super Bowl

The Broncos weren’t the only winners over Super Bowl weekend. Who won the Super Bowl ad pre-game show? Doug Simon, President & CEO of  D S Simon Media, provides insights into the celebrity spots that were most shared before the game featuring Drake, Ryan Reynolds, Alec Baldwin and Chris Martin of Coldplay for T-Mobile, Hyundai, Amazon and Pepsi.

Other big winners who weren’t on the field? NFL players Antonio Brown of the Steelers, Colts Punter Pat McAfee and former Seahawks long snapper Nate Boyer all set Guinness World Record records that were broadcast on NFL Network. Attempting to set a Guinness World Record is a fantastic way to get exposure for your client and the opportunity has just gotten better.

D S Simon Media and Guinness World Records have partnered on a joint marketing initiative to maximize media coverage of record breaking attempts.

You can learn more about this (link to our release page) and check out the Super Bowl record attempts (link to GWR page). We’d love to help make this a record-breaking year for you.

Pre-Super Bowl Campaigns Can Help Score Touchdowns for Marketers

You don’t need a five million dollar commercial budget to create Super Bowl buzz. Smart marketers need to leverage the pre-game buzz of the game to amplify their campaign’s message. There is no better starting point than the spokesperson you pick and how their authenticity cuts through all the media clutter.

Mike Bako, D S Simon Media’s Marketing Director, provides insight into two recent Super Bowl campaigns executed by D S Simon featuring retired NFL Hall of Famer and prostate cancer survivor, Michael Haynes, and retired NFL player, former Travel Channel host, and food enthusiast Dhani Jones.

 

Big names might be appealing, but a spokesperson should not just be a hired gun who has no connection to the campaign or cause. Media and consumers are more sophisticated than ever and can see right through an athlete or celebrity just looking to cash a paycheck. Real connections and experiences with the product or cause will help your message resonate with the media and consumers.

Another tactic to create buzz is to release your commercial spot before the big game. Brands that have done this have created pre-game buzz and have benefited from the sharing of the spots on social channels.

Four of the top ten most shared spots have featured a celebrity spokesperson:

4) T-MobileRestricted Bling

Total Shares – 115,168
February 2nd
Celebrity: Drake

7) HyundaiRyanville

Total shares: 49,215
February 1st
Celebrity: Ryan Reynolds

8) Amazon.comCheese Footballs #BaldwinBowl

Total shares: 47,448
January 29th
Celebrity: Alec Baldwin

10) PepsiThe Rumors Are T

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PR must lead on new FTC native advertising, sponsored content guidelines

Doug Simon, President & CEO of D S Simon Media, provides a road map for understanding the new FTC native advertising guidelines – and one that could spur PR industry growth.

For more information on the new FTC guidelines:

So what does PR need to do to own Native Advertising?

  1. Recognize, there is an ongoing struggle between those who feel hiding the source of your message is good for business and those who feel taking ownership of content benefits them and their brand. Take ownership of content.
  2. Resist temptation to find loopholes in the guidelines that might put clients at risk.
  3. As with the FTC Spokesperson Guidelines for third-party spokespeople in video and media tours, recognize that disclosure is another opportunity for branding and a chance to offer value to the public.
  4. Don’t fear the guidelines. Only work with partners who understand them and agree to lead on compliance.
  5. Pressure publishers, ad networks and social media sites to integrate compliance into their formats to allow for creativity and disclosure without putting brands at risk.

 

The result will be better serving our client’s and the public, grabbing the lion’s share of digital marketing dollars and changing our reputation fo

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Happy Holidays from D S Simon Media!

We wanted to wish you Happy Holidays and offer thanks to our clients, partners and friends who supported us in 2015. It’s been our tradition that we express this thanks  by contributing to causes our employees are actively engaged in.

All the best in 2016.

 

GUINNESS WORLD RECORDS ™ and D S Simon Media Form Joint Marketing Initiative

Over the years GUINNESS WORLD RECORDS™ has been witness to some of the most impressive and awe-inspiring record attempts by organizations around the world. Could your campaign be next?

Guinness World Records and D S Simon Media are excited to announce a joint marketing initiative to help organizations and brands utilize video and digital distribution for record-breaking attempts.

Peter Harper, SVP Americas, Guinness World Records and Doug Simon, President & CEO of  D S Simon Media discuss how the joint marketing initiative will help brands and organizations looking to amplify their record-breaking message across broadcast and social platforms.

Contact your D S Simon Media representative or email GWR@dssimon.com to find out how we can bring your Guinness World record attempt to life.

Leading Your Communications with 20/20 Vision

 Doug Simon, President & CEO of D S Simon Media, appeared at the Tri-State Vistage Executive Summit hosted in Brooklyn, NY to discuss communications strategies that can help an organization grow their bottom line and help make their CEO an industry thought leader.

*The five common mistakes CEOs make that undermine the brand.

*The best ways to build a thought leadership reputation in your industry featuring the CEO and top leaders that build your client base and relationships with key partners.

*Top tips to avoid blowing money on your communications plan–so effective they’ve been trademarked by the U.S. Government.

*Three things you need to do first thing tomorrow to make sure you are on the right path.

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