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VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report


How to Increase Earned Media in a Social Media World: PR News Social Media Conference

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with Shelby Fix of D S Simon Media at the PR News Social Media Conference about how to increase earned media in a social media world.

Some of Doug’s VlogViews:

“It’s definitely becoming more complicated, but one of the really important things is you have to take a close look at your own social media channels, because journalists are looking, and they are in fact– in our study we found 81% of them are looking in getting story ideas through social media. ”

“Sure, well, custom content is really a strong opportunity. I mean, what we found is 71% of online media, online journalists, will use outside produced video. So instead of coming up with content and saying, here you go, you can actually interact with those journalists beforehand to make sure you’re delivering specific content that works for their audience, and for their messages.”

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Recap of the Coca Cola Journey: PR News Social Media Conference

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with Doug Busk (@dbusk), Group Director, Digital Communications & Social Media, Corporate Communications, of  Coca Cola Company at the PR News Social Media Conference about Coca Cola’s Journey.

Some of Doug’s VlogViews:

“Journey is our digital magazine, sort of our own media outlet that’s housed out of And we tell stories all about our brands, our business, going way beyond what you might see on a typical corporate destination. But we always focus, first and foremost, on the people behind the stories of this 130-year-old company you thought you already knew. ”

“We found that Journey is a wonderful way to really collaborate with whatever memes, stories, potentially even criticisms or controversies that are surrounding the company, so we’ve created in Journey, not simply a storytelling engine for our fans and our friends, but also people who have questions about the company. And that has been tremendously successful among journalists.”

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Creative Strategies To Get Buy In’s: PR News Social Media Conference

Doug Simon (@DSSimonDoug) of D S Simon Media speaks with Allen Plummer (@MktrAllen), Content Marketing & Social Media Strategist, Institutional Business, of Vanguard at the PR News Social Media Conference about creative strategies to get buy in from management to push forward on Social Media.

Some of Allen’s VlogViews:

“So it’s kind of– I won’t call it a secret sauce. It worked for us. Doesn’t mean it’ll work for everybody. But we knew our leaders already were thinking about advertising the understand advertising metrics. And so one of the big KPIs in advertising is this cost per impression. It’s a per unit cost that you’d spend on advertising, kind of a bang for the buck.”

“So I started to think about it, and our team thought, well, we know our leaders understand that metric and that’s how they think about advertising. I should be applying that same kind of mindset to social.”

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How to Increase Earned Media Coverage in a Social Media World

81% of digital journalists are using social networking sites to find story ideas. This presents a tremendous opportunity to use social media networking sites to generate earned media coverage for your campaign.

Come join us at the PR News’ Social Media Conference and Crisis Management Workshop in New York City October 19-20th where our CEO and Owner, Doug Simon, will be speaking about increasing earned media in a social media world.

Doug Simon (@DSSimonDoug), President and CEO of D S Simon Media provides insight to his session at the PR News Social Media Conference on October 20th where he will discuss how to use video to win earned media across platforms.

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Trump will be President if 2016 is 1980

Will Trump “trump” Hillary similarly to how Reagan defeated Jimmy Carter in 1980? On the day of the presidential debate, new polls reflect nearly a tie between Trump and Clinton. Taking a closer look, the parallels are undeniable.

Similarities Include:

A third-party challenge

An unlikable Democrat

A “dangerous” Republican

A feeling America is on the wrong track

Nearly identical campaign slogans

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Five Tips for Effective Communications for Healthcare Companies

D S Simon Media‘s own Smitha Rao takes us through her tips for effective healthcare communications for media tours and narrative video content. Having worked for major healthcare companies in the past including Mount Sinai, Smitha offers advice from her years of experience including how to keep the content engaging and ensuring you have the right spokesperson.

Some of Smitha’s Vlog Views: 

“Keep it short. I suggest 3-5 minutes. I know you may have a lot of content, but you don’t want to bombard your audience with too much data. It’ll have the exact opposite impact you intended and your viewers will tune out.”

“Pick your spokespeople and talent wisely: Some of the most intelligent people aren’t good at being spokespeople. Why? They’re just not good on-camera and often get flustered, not conveying their important messages or story.”

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Will Hillary Blow It?

That’s the question as the campaign enters its final phase. Of course there’s been extensive coverage about the public’s distrust of Hillary and her challenge to overcome this but how is she addressing that in her communications style? This came up with her recent health incident on September 11th. It was also seen when she recently switched to a newer plane and invited media on board.

Doug Simon (@DSSimonDoug), President and CEO of D S Simon Media discusses Hillary Clinton’s recent media missteps and how she can improve her communications style.

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Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO of D S Simon Media got a chance to speak with the founder and organizer of The Corporate Anniversary Forum, Lisa Alonge (@MilestoneLisa). Lisa outlined key takeaways of the forum and how organizations can effectively maximize their anniversary celebrations.

Some of Lisa’s VlogViews: 

“Time is your biggest asset and you can’t get it back when that clock ticks. Everything needs time to percolate, these are big conversations, this is a complex, one-time opportunity to really propel your brand forward and those conversations cannot be rushed.”

“I like to say you can glance back but you don’t stare, a digression that anniversaries give you permission…to look back at your founding principles. You must do that to understand your story. That reveals the soul of your company.”

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Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with David French (@GoParks), SVP of Marketing, Communications & Corporate Partnerships at The National Park Service during The Corporate Anniversary Forum about their groundbreaking centennial anniversary celebration and how they leveraged partnerships to spread their message.

Some of David’s VlogViews:

“Our objective with our centennial anniversary was not only to have a birthday party and honor the great 100 year legacy of America’s national parks but also to engage the next generation of visitors, advocates and supporters. For us it was really about setting the trajectory for the national parks for the next 100 years and extending an invitation for all Americans especially our youngest ones to be part of that.”

“My biggest motto is never be afraid to ask. You would be surprised at the number of partners that you might find in all areas and sectors…We’re not doing a big media buy. We’re asking for a lot of partners to get behind it, share the message that is why it’s really more of a movement.”

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The Corporate Anniversary Forum: Ted Ryan of The Coca Cola Company

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug) , CEO and Owner of D S Simon Media spoke with Ted Ryan (@TedRyan64), Director of Heritage Communications for The Coca Cola Company at The Corporate Anniversary Forum about Coca Cola’s landmark anniversary celebrations including the 100th anniversary of the iconic Coca Cola bottle.

Some of Ted’s VlogViews: 

“The message house is critical to anything that we do. You have to have your story, you have to have your key elements. For the coke bottle, we want to reignite passion for the coke bottle, that’s the overarching and then from there you determine how you’re best going to do it. The message house helps you pull together your story and then your activation and tactical plan based on that.”

“Focus on your message, focus on your story and determine the story as it applies to your business. We wanted to drive people, to re-ignite a passion for the Coca Cola bottle so everything we did focused on art, fashion, music and design. Those are core elements that people can relate to…if you stick to your core, you know what you want to accomplish and you have your target, that’s half the battle.”

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