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VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

Smitha Rao joins D S Simon Media as Executive Producer

Smitha Rao has been named to head the content team at  D S Simon Media. In her role, Rao will manage the firm’s narrative video production, digital services and media tour businesses. Rao will also manage the execution of Custom Content Media Packages™, Digital Video Press Conferences and Internet Media Tours.

More About Smitha:

“Smitha combines the unique ability to create compelling content that effectively communicates organizations’ messages with a strong understanding of media cross-platform,” says Doug Simon, CEO at D S Simon Media.

Rao began her career in television news working as Bureau Manager, Reporter, Producer, Writer and Editor for TV stations in Pennsylvania, New York and North Carolina. In 2012 she became Marketing Manager at the Mount Sinai Hospital where she managed publications and developed web content, strengthening her experience in the healthcare space. At NextWorks, she managed and produced notable projects for major companies including Verizon Wireless, Pfizer and TD Ameritrade, among others.


THE CORPORATE ANNIVERSARY FORUM: LISA ALONGE, FOUNDER OF MILESTONE MARKETING AND THE CORPORATE ANNIVERSARY FORUM

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO of D S Simon Media got a chance to speak with the founder and organizer of The Corporate Anniversary Forum, Lisa Alonge (@MilestoneLisa). Lisa outlined key takeaways of the forum and how organizations can effectively maximize their anniversary celebrations.

Some of Lisa’s VlogViews: 

“Time is your biggest asset and you can’t get it back when that clock ticks. Everything needs time to percolate, these are big conversations, this is a complex, one-time opportunity to really propel your brand forward and those conversations cannot be rushed.”

“I like to say you can glance back but you don’t stare, a digression that anniversaries give you permission…to look back at your founding principles. You must do that to understand your story. That reveals the soul of your company.”

Use this link to share: http://bit.ly/29CXUTn 

 


THE CORPORATE ANNIVERSARY FORUM: DAVID FRENCH OF THE NATIONAL PARK FOUNDATION

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with David French (@GoParks), SVP of Marketing, Communications & Corporate Partnerships at The National Park Service during The Corporate Anniversary Forum about their groundbreaking centennial anniversary celebration and how they leveraged partnerships to spread their message.

Some of David’s VlogViews:

“Our objective with our centennial anniversary was not only to have a birthday party and honor the great 100 year legacy of America’s national parks but also to engage the next generation of visitors, advocates and supporters. For us it was really about setting the trajectory for the national parks for the next 100 years and extending an invitation for all Americans especially our youngest ones to be part of that.”

“My biggest motto is never be afraid to ask. You would be surprised at the number of partners that you might find in all areas and sectors…We’re not doing a big media buy. We’re asking for a lot of partners to get behind it, share the message that is why it’s really more of a movement.”

Use this link to share: http://bit.ly/29xWw6U


The Corporate Anniversary Forum: Ted Ryan of The Coca Cola Company

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug) , CEO and Owner of D S Simon Media spoke with Ted Ryan (@TedRyan64), Director of Heritage Communications for The Coca Cola Company at The Corporate Anniversary Forum about Coca Cola’s landmark anniversary celebrations including the 100th anniversary of the iconic Coca Cola bottle.

Some of Ted’s VlogViews: 

“The message house is critical to anything that we do. You have to have your story, you have to have your key elements. For the coke bottle, we want to reignite passion for the coke bottle, that’s the overarching and then from there you determine how you’re best going to do it. The message house helps you pull together your story and then your activation and tactical plan based on that.”

“Focus on your message, focus on your story and determine the story as it applies to your business. We wanted to drive people, to re-ignite a passion for the Coca Cola bottle so everything we did focused on art, fashion, music and design. Those are core elements that people can relate to…if you stick to your core, you know what you want to accomplish and you have your target, that’s half the battle.”

 Use this link to share: http://bit.ly/29CYqke


THE CORPORATE ANNIVERSARY FORUM: CARMEN FERRIGNO OF SAINT-GOBAIN

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO at D S Simon Media caught up with Carmen Ferrigno (@SaintGobain), Vice President of Communications at Saint-Gobain at The Corporate Anniversary Forum. Saint-Gobain recently celebrated its 350th anniversary, and Carmen shared with us some advice for achieving that kind of longevity.

Some of Carmen’s VlogViews: 

“The biggest thing is to realize that this is about the future. You can use the past to reference who you are and where you’re going but ultimately, you’ve got to pivot. So, the ability to set that context, and then move toward who you are and who you’re going to be is really the purpose of it.”

“I think the idea of doing favors and helping people, putting yourself in their positon is the most important relationship management to a live scene. If you go into this trying to help other people, you’re going to have a wealth of goodwill. You’re never going to know when you need it. But when you do it will be there, and that’s the bank you’ve been building.”

Use this link to share: http://bit.ly/29I0SIh


D S Simon Media Celebrates 30 Years on July 4th

This July 4th marks our 30th Anniversary. Some of the industry’s top thinkers and celebrities from the sports and entertainment world helped us celebrate in this short video:

30 years ago we dedicated ourselves to creative uses of production technologies to help organizations achieve their public relations and marketing goals. That dedication has not changed though the tools and how we consume content certainly have.

Thanks to all who have made it possible.


D S SIMON MEDIA 30th ANNIVERSARY VIDEO SERIES: Looking Back/Looking Forward with David French of the National Park Foundation

Doug Simon (@DSSimonDoug), CEO at D S Simon Media spoke with David French (@GoParks), Senior Vice President of Marketing, Communications and Corporate Partnerships for the National Park Foundation in the first installment of D S Simon’s “Looking Back/Looking Forward” series celebrating our 30th Anniversary. The series will feature top communicators from around the world and will continue for the full anniversary year.

In this video, David French outlines how the National Park Foundation celebrated its 100th Anniversary and the communications lessons he’s learned from that experience.

David French Looking Back:

“Thinking about who is your target audience, making sure you’re smart about your messaging and you have the right call to action. Those things remain as critical today as they were a hundred years ago.”

David French Looking Forward: 

“You have to be using more than one voice. You have to be embracing different cultures, different ethnicities and speaking to the wide variety of people that make up what America is today and that’s a great and beautiful thing because that gives you even more opportunity to share your message and share your brand.”

If you are interested in participating in this series please contact Kristina Doytchinova at kristinad@dssimon.com or 212.736.2727.


THE SCIENCE OF CHANGING PEOPLE’S MINDS WITH CHRIS GRAVES OF OGILVY PUBLIC RELATIONS

Doug Simon (@DSSimonDoug), CEO at D S Simon Media spoke with Chris Graves (@CGraves), Global Chairman at Ogilvy Public Relations about changing people’s minds and changing misconceptions from the Capitol Communicator PR Summit. Chris breaks down the science behind changing someone’s mind through storytelling.

Some of Chris’ VlogViews:

“Instead of attacking you with facts of why you’re wrong, I tell you a story of somebody a lot like you who is struggling with this concept privately and trying to figure out what to make of it…By hearing this story and by living the story…then you have a little bit more hope through this empathetic process that they’ll be more vulnerable to changing their minds.”

“If you look at tracking studies over the last forty, thirty years you will see an unending rise in cynicism, decline in empathy, unending decline in trust, and rise in distrust at the same time. So if you see that kind of environment, people don’t want to be tricked or fooled. So if you think about anything from native advertising to influencer marketing, you have to be careful that you’re doing it for the right reasons and with the right techniques.”

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FTC NATIVE ADVERTISING GUIDELINES AND SPOKESPERSON DISCLOSURE WITH PAM JENKINS OF POWELL TATE

Doug Simon (@DSSimonDoug) CEO at D S Simon Media spoke with Pam Jenkins (@PamJenkins1), President of Powell Tate at the Capitol Communicator PR Summit about her conversation with Mary Engle of the Federal Trade Commission. They spoke about native advertising and spokesperson disclosure.

Some of Pam’s VlogViews:

“The most important rule of the road is to make sure consumers know what they are seeing is paid not editorial.”

“I think you have to expect that if you are trying to hide something or paying someone and not disclosing, eventually that will be learned and the worst thing to happen to your brand reputation is for that to be discovered after the fact.”

“This is the first time the FTC is talking to our industry and it shows how the industry has evolved.”

To share this post use this link: http://bit.ly/1URIdEa


Influencer Report 2016: New Opportunities to Earn Media with Custom Content

Achieving your public relations and marketing goals is increasingly dependent on your ability to earn media. While it seems like it’s harder than ever to do, there are more opportunities than ever before.

That’s according to our Influencer Report 2016 and that’s where Custom Content Media Packages™ come in. The idea is to use narrative storytelling concepts and create custom video for specific broadcast and online journalists who are pre-pitched and want the content you will be sharing with them. There is great demand for this content—especially online.

Our D S Simon Media Influencer Report 2016 found 71% of online media outlets use outside video content and 80% will either post, air or share your entire video. Even more interesting, 79% of them want content from brands and 76% want it from non-profits.

Custom Content Media Packages(TM) are efficient to create and can be highly targeted to reach a specific media market or consumer ready to make a buying decision. These packages are scalable and can reach a nationwide audience in the millions. It’s a great tool to maximize exposure from trades shows and conferences. The video that is created also feeds your social media eco-system driving more media coverage.

You can download a copy of the survey at D S Simon.com/Digital


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