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VLOG of the Month: PR must lead on new FTC native advertising, sponsored content guidelines

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D S Simon Media and Talkwalker Team Up to Tackle Earned Media In New Survey

D S Simon Media and Talkwalker are releasing a new joint survey that will provide valuable insight on how public relations and communications teams are earning media and the analytics that they are using to measure results.  Todd Grossman, CEO of the Americas at Talkwalker and D S Simon Media CEO and President, Doug Simon sit-down to discuss potential challenges of earning media and how earned media can increase your ROI.

If you would like to take the survey just click here: Brand Video Survey

VlogViews:

“It’s becoming even more challenging to actually earn your media, to create a good enough story. I think organizations have recognized how powerful a tool it is so there more effort to get those limited spaces, limited outlets that are credible.” – Doug Simon

How using analytics can create an effective earned media strategy.

D S Simon Media and Talkwalker are releasing a new joint survey that will provide valuable insight on how public relations and communications teams are earning media and the analytics that they are using to measure results. In the second part of the video series, Todd Grossman, CEO of the Americas at Talkwalker and D S Simon Media CEO and President, Doug Simon discuss the role of analytics in creating an effective earned media strategy.

If you would like to take the survey just click here: Brand Video Survey

VlogViews: 

“There’s so much data out there right now that you really have to use an advanced analytics platform to be able to see where your content has been picked up, where you’re getting earned media, and where things are going viral.” – Todd Grossman

“What you’re able to do now is look at the virality of messaging so if something started in earned media, it’s going to other places online through earned media.” – Todd Grossman

Is Your Campaign Cutting Through the Election Clutter?

Doug Simon, President & CEO, of D S Simon Media offers insights on how public relations pros can cut through the election coverage clutter to get more broadcast coverage for their campaigns.

Doug’s VlogViews:

How can you make your public relations campaign cut through the election clutter?  I have some PR Xanax for you.

“You are right to be nervous if the target audience for your campaign are national news outlets like CNN, FOX News, or MSNBC. They are wall to wall politics and election coverage because it is driving ratings.”

“Where can you go to reach your audience through broadcast television? Answer, local television.”

“This year in Chicago there is 14 more hours of local TV news than there was last year. It is a growing profit center for stations. These stations know they can not compete with the big three cable outlets in covering the presidential race.”

“You should stay away the week of a primary in a specific state, other than that it is open opportunity for media coverage.”

The Art of Selecting the Right Spokesperson

Picking the right spokesperson can make or break your campaign. The news cycle is fast and you need to know where your target audience is consuming content. Picking the right spokesperson can help you leverage the news cycle and extend your campaign on social media; if you know what to consider when you make your spokesperson selection. Mike Bako, Marketing Director at D S Simon Media with Part Two of the Art of Selecting the Right Spokesperson.

If you missed Part One of the Art of Selecting the Right Spokesperson you can click here to view the video: VIDEO

Top 5 Pitching Mistakes Producers Hate

Producers hate when media relations and public relations pros waste their time with bad pitches. What are some of the biggest gripes producers have? D S Simon’s Kristina Doytchinova  should know. As a former producer at ABC News with 20/20 and internationally in Toronto with CBC she has been on the receiving end of far too many bad pitches.

Kristina Doytchinova of D S Simon Media takes you into the mind of a producer to let you know what are the Top 5 Pitching Mistakes Producers Hate.

Spice Up Your Corporate Event or Trade Show Appearance with a Guinness World Record Attempt

Companies are often searching for ways to make corporate events less stale with initiatives that can boost morale and strengthen interoffice relationships. Doug Simon, CEO of D S Simon Media and Paul O’Neill, Vice President of Creative at Guinness World’s Records discuss how Guinness World Record attempts can not only generate positive media headlines but also serve as a great team building exercise for corporate events.

Paul’s VlogViews:

“What better way to cement and bond your team than to break a Guinness World Records title together?”

Record Title Guinness World Records Wants the Auto Industry to Broke:

Largest car horn ensemble (Four or five hundred people in a car playing to a conductor with their horn)

Record Titles Guinness World Records Wants Broken

Do you have what it takes to set a Guinness World Records title? Do you see the PR and engagement potential?

Paul O’Neill, VP Creative at Guinness World Records spoke with Doug Simon, President & CEO of D S Simon Media about the records they’d like to see broken.

Why should you engage with Guinness World Records and D S Simon Media for your next record setting attempt? Paul explains four key elements that working with GWR brings:

-GWR has 55,000 records in the database and a host of experts in media and record breaking that can help map out the story.

-Get a GWR judge at your attempt. Helps amplification and also helps make the story newsworthy.

-Use the GWR name and logo usage in all your promotional efforts. It carries further for longer

-All adjudicators are media trained.

Communications Myth Busting with Suzanne Blackburn

Suzzanne Blackburn, public relations manager at Experian Marketing Services is an expert in executive communications, strategic public relations and thought leadership. With a keen focus on data-driven marketing and consumer insight, Suzanne discusses communication myths with D S Simon Media CEO and President Doug Simon. Together they identify and tackle institutional assumptions about timing, influencers and types of content in the PR sphere.

VlogViews:

“PR is an industry, just like marketing that has been based for many years off of assumptions”- Suzanne

“Creating custom content for different media outlets is going to drive results and significantly increase media placement”- Doug

The Art of Selecting the Right Spokesperson

In today’s fast-moving world of the 24-hour news cycle and social media, companies are finding it tougher to choose the right person to represent their product or brand. Whether it’s a YouTube video, Satellite Media Tour, podcast or traditional radio, selecting the right talent for these channels is integral to disseminating your message to a targeted regional group or worldwide audience.

 

Getting your video to the public isn’t as easy at it may seem. How is it positioned? Are you pitching the right market? Is it even marketable? All of these questions are important, especially with numerous television outlets and social media channels to get the message out properly.

How to Be a Great Negotiator with Leigh Steinberg

Sports agent Leigh Steinberg has represented some of the biggest, best-paid names in professional football. He pushed the salaries of his big named clients like Drew Bledsoe, Troy Aikmen, and Steve Young to unheard of levels. What can you learn from him as a negotiator? Mike Bako, Marketing Director at D S Simon, gets insights from Leigh on the art of negotiating and how he is fighting back to resurrect his career after many years of personal turmoil.

Essential Rules of Negotiation:

*Align yourself with people who share your
*Learn all you can about the other party
*Establish a climate of cooperation, not conflict

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