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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

Brand Video Communications Report Guides On Data and Influencer Usage

D S Simon Media and Talkwalker have released the Brand Video Communications Report. Doug Simon, CEO D S Simon Media (@DSSimonDoug) spoke to Todd Grossman, American CEO Talkwalker (@talkwalker) about best practices for using data to drive earned media coverage.

Key findings include:

  • Agencies and brands value different things with brands significantly more interested in web referrals
  • Agencies are ahead of brands in looking at trends and influencers
  • Video is a key platform driving engagement

 

For Todd’s Interview of Doug on the Brand/Agency disconnect, View Here. For a copy of the report, Click Here.


Brand Video Communications Report Finds Agency/Brand Disconnect

D S Simon Media and Talkwalker have released the Brand Video Communications Report. Todd Grossman, American CEO Talkwalker (@talkwalker) spoke to Doug Simon, CEO D S Simon Media (@DSSiomDoug) about the key findings on the challenge to earn media, the agency brand disconnect and the power of video.

Key findings include:

  • While agencies are satisfied with their team’s ability to pitch the media, clients are frustrated.
  • Brands often make it harder for agencies to earn media by insisting on commercial content
  • Overwhelming majorities of communicators found video builds brand awareness, helps sell products and earn media and is an effective tool for internal communications

 

For Doug’s Interview of Todd on the role of data, View Here. For a copy of the report, Click Here.


Earned Media Throughout the Election

Doug Simon (@DSSimonDoug) of D S Simon Media speaks about how your brand can win by using similar marketing strategies that were used throughout the election process.

The campaign demonstrated the power of earned media. For the first time in years, the candidate outspent during both the primary and general election campaign won. Donald Trump mastered earning media with social media. Can you?

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BREAKING GROUND, BREAKING RECORDS : TURNING YOUR COMPANY INTO AN ENTERTAINMENT BRAND

Doug Simon (@DSSimonDoug) , CEO of D S Simon Media (@DSSimon), met with Keith Green (@KeithsTweets), VP of Marketing and Commercial Sales at Guinness World Records (@GWR) after their presentation at the PRSA 2016 International Conference to discuss how you can effectively transform any company into an entertainment brand through the generation of quality content and the utilization of video as a social marketing tool.

In today’s vlog post, Doug chats with Keith Green, VP of Marketing and Commercial Sales at Guinness World Records, about how to turn your company into an entertainment brand. They discuss the of use of a Guinness World Record attempt as a powerful tool in generating media coverage and excitement around your brand. Doug also touches on the power of video in an effective public relations and marketing campaign and offers tips on creating compelling video that fuels your social media outreach and generates media attention.

 

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MICHAEL SMART AND DOUG SIMON, PRSA 2016 INTERNATIONAL CONFERENCE

D S Simon Media (@DSSimon) CEO Doug Simon (DSSimonDoug) speaks with the founder of Michael Smart PR, Michael Smart (@michaelsmartpr) about his proven methods of successfully pitching journalists and becoming a master of media relations.

At this years PRSA International Conference, D S Simon Media CEO, Doug Simon, met with Michael Smart, head of Michael Smart PR, to discuss ways to improve your media pitches and how to get over the “I feel like a pest” syndrome. Michaels three tips: Know your target, dig for gold, and bring a sense of urgency. Doug and Michael take a closer look at these steps and provide examples of how a company can use them to their benefit in today’s edition of VlogViews.

 

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AUTHENTICITY & YOUR AUDIENCE WITH CELEB CHEF GABRIELE CORCOS

D S Simon Media (@DSSimon) CEO Doug Simon (@DSSimonDoug) speaks with James Beard Award winning author and celebrity chef Gabriele Corcos (@TheTuscanGun) about how being authentic and relatable helped him build his brand.

At this year’s Financial Communications Conference by Commpro.biz, D S Simon Media (@DSSimon) CEO Doug Simon (@DSSimonDoug) had the opportunity to meet with acclaimed author and celebrity chef Gabriele Corcos (@TheTuscanGun) to discuss the importance of authenticity in marketing as well the challenge of entertaining and informing your audience despite the declining attention span of the modern YouTube viewer.

Gabriele’s Website

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THE IMPORTANCE OF DIVERSITY IN THE PR WORLD: PRSA 2016 INTERNATIONAL CONFERENCE

D S Simon Media (@DSSimon) CEO Doug Simon (@DSSimonDoug) speaks with Mike Fernandez (@Cogit8), Chair of the Global Corporate and Financial Practice for Burson-Marsteller (@B_M), about the need to look past diversity studies and put diversification into practice in the PR field.

In the keynote address at the PRSA 2016 International Conference, Chair of the Global Corporate and Financial Practice for Burson-Marsteller Mike Fernandez demanded action be taken to improve diversity in the public relations industry. He sat down with Doug Simon, CEO of D S Simon Media, to discuss the need for greater diversity in the public relations world and why embracing diversity is essential to moving your business forward. They also go over how studies have proven a diverse workplace is a key to success, the role cultural awareness plays in the diversification process, and why pursuing multiculturalism is an absolute must for companies searching for talent that understand the growing and changing marketplace.

Mike Fernandez Bio

Burson-Marsteller Website

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How to Increase Earned Media in a Social Media World: PR News Social Media Conference

Shelby Fix of D S Simon Media spoke with Doug Simon (@DSSimonDoug), CEO of D S Simon Media at the PR News Social Media Conference about how to increase earned media in a social media world.

In this interview, Doug Simon is interviewed by Shelby Fix at the PR News Social Media Conference about how to increase earned media in a social media world. As you may know, Doug is the founder and CEO of D S Simon Media. Shelby Fix is the Video Producer/Senior Content Marketer at D S Simon, as well as the newest member of our team.

This post will give advice as to how to make social media work for you in order to earn the type of quality media that modern companies need to succeed. We’ll also give insight into the power of video and how they can overcome the challenges faced when looking to acquire media.

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Recap of the Coca Cola Journey: PR News Social Media Conference

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with Doug Busk (@dbusk), Group Director, Digital Communications & Social Media, Corporate Communications, of  Coca Cola Company at the PR News Social Media Conference about Coca Cola’s Journey.

In today’s installment of VlogViews, Doug speaks with the Group Director of Digital Communications & Social Media (Corporate Communications) of Coca-Cola Company Doug Busk. Doug and Doug delve into the impact of Coca-Cola Journey and the inclusion of a famous Coke advertisement in the series finale of the critically acclaimed show “Mad Men.” The Doug’s also discussed the refreshing PR maneuver used by Coca-Cola when faced with the impact of a negative Op-Ed piece. You don’t want to miss this one!

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Creative Strategies To Get Buy In’s: PR News Social Media Conference

Doug Simon (@DSSimonDoug) of D S Simon Media speaks with Allen Plummer (@MktrAllen), Content Marketing & Social Media Strategist, Institutional Business, of Vanguard at the PR News Social Media Conference about creative strategies to get buy in from management to push forward on Social Media.

Have you ever wondered how major institutions develop social media strategies? Doug spoke with Allen Plummer, Content Marketing & Social Media Strategist, Institutional Business of Vanguard at the recent PR News Social Media Conference and discussed how developing and sharing a long term social media strategy within your organization can evolve and grow your social media impact. Are you getting the most bang for your buck when it comes to social media impressions? Mr. Plummer will share his formula for calculating the most efficient cost per impression.

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