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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Peter Shankman

ShakRep

 

BEST PRACTICES TO EARN MEDIA CROSS-PLATFORM WITH HEATHER WHALING

Heather Whaling, Founder and CEO of Geben Communicationsjoins Doug Simon, President & CEO of D S Simon, to discuss findings of the Media Influencers Report and how brands can earn media cross-platform.

If you would like a copy of the D S Simon Media Influencers Report: please click here.

Heather’s VlogViews:

“It was disheartening to see the number of media who said they had been burned by PR people or misled by PR people, certainly that is not a good thing for our industry. It does create an opportunity for those of us who are building really good positive relationships with the media. There are so many out there doing it wrong that if you are doing it right it reinforces why the media are so willing to work with the same PR people over and over.”

“I was surprised to see the data around how willing the media are, particularly television, to use third party video, I think that creates an opportunity for PR people to tell their stories to broader audiences in new ways.”

“I think it goes back to in your relationships and in your dealings with the media. Being open and honest as much as you can, whether it be through disclosures or is someone available to talk to them at that time or what are those details that led to the specific situation happening is

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TURNING TRUST AND TRANSPARENCY INTO EARNED MEDIA WITH GINI DIETRICH

Gini Dietrich, author of the book and blog Spin Sucks, joins Doug Simon, President & CEO of D S Simon, to discuss the value of being transparent with journalists and how earning their trust can help lead to earning media with your content.

Doug and Gini also discuss the findings of the D S Simon Media Influencers Report. If you would like a copy of the D S Simon Media Influencers Report: please click here.

Gini Dietrich’s VlogViews:

“It’s interesting. It used to be you could build relationships with journalists and have those relationships that go throughout your career and you use those relationships that go throughout your career. That all has been flipped on its head. And so, for those of us with experience and who remember the old ways it is kinda like, how do we do this now? Are we supposed to use social media because that seems very strange, but of course it works. And then with the newer, younger professionals they don’t know any other way to do it.  So there is this collide of how the heck are we supposed to be earning media. And to your point, if you’re creating compelling content, the media want it! They want to syndicate, they want to aggregate, and they want to curate it. It’s almost easier now than it use to be!”

“It’s astounding to me that Americans spend 152 hours a month watching some sort of television. Video, online videos, Netflix, TV. That i

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How to Use Trade Shows and Live Events to Grow Your Organization

13 billion dollars, that’s how much money is spent on trade shows in the US. Are you making sure you are getting the most value for your organization?

We are offering a free consultation to help you plan for your next trade show or event. Please call 212.736.2727 or email: News@dssimon.com

Here are Five Ways to Use Trade Shows and Live Events to Grow Business:

  1. Establish your CEO as the industry thought leader
  2. Connect with top prospects and key influencers
  3. Create awareness for your new products/service introductions
  4. Earn digital coverage that improves your bottom line
  5. Increase your share of voice

 

Humanizing data and driving earned media with Rebekah Iliff

Rebekah Illif, Chief Strategy Officer at AirPR, joins Doug Simon, CEO & President of D S Simon, to discuss the findings of the 2015 Media Influencers Report and how humanizing data and understanding your audience can help you earn media with your content.

If you would like a copy of the D S Simon Media Influencers Report: please click here.

Rebekah Iliff’s VlogViews:

“Treat a journalist like they’re a person, and understand their audience, and look at them like you would look at yourself, what kind of information do you want to consume? We’re all human here. It goes back to that point of humanizing data, treat them like people and understand their viewpoint and give them content that they can use and makes their job easier.”

“At AirPR, [humanizing data] means looking at data, analyzing data and then helping PR professionals really put a human component and critical thinking to that, so they can use data to empower them to do their jobs better”

“We get enamored with technology and the truth is that we still need to use our critical thinking in order to really make sense to it”

“[The Media Influencers Report by D S Simon] was really interesting; I thought there were 3 things that were interesting.

  •  The first was this idea of trust and how over the past several years because of data, journalists hav
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CONTENT CREATION TO EARN MEDIA WITH RONN TOROSSIAN

Ronn Torossian, President & CEO of 5WPR, joins Doug Simon on VlogViews to discuss earning media in a changing landscape and ways that you can use content creation to tell your story to the press.

If you would like a copy of the D S Simon Media Influencers Report: please click here.

Ronn Torossian’s VlogViews:

“We’re storytellers; this industry is about telling a story and I think that earned media for us at this agency is something that will always be a part of who we are, media relations is not a bad word at 5W PR. We dial, and we call media and we have relationships. However, of course, as part of telling a story, digital is a part of that story, and we use it constantly in a variety of different ways for many different purposes for a variety different reasons, but digital is here and it’s here to stay and you have to adapt to the changing world and we’re going to continue to do that.”

“Staffing in the news room is down and therefore if you make it easy for them to use your video, they will, we do a tremendous amount of crisis work, and when it’s high profile crisis work, I don’t need to put my client on the camera anymore and subject them to the questioning of ABC, NBC and FOX. If it’s a high enough profile story, I know tha

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Leadership, corporate vision, and trust lessons for executives with Ken Jacobs

Ken Jacobs, principal of Jacobs Communications Consulting, discusses organizational goals and executive leadership with Doug Simon, President & CEO of D S Simon.

Ken’s VlogViews:

“I think it all starts with vision, its being able to lay out where the organization is going and what comes after and what comes next, you know we have that analogy where we talk about everybody being in the boat, that can only happen when the leader articulates the direction, where do we want to be in three years, where do we want to be in five.”

“People are motivated and inspired by people by leaders who articulate organizational values, it’s why we come into work every day, how do we handle work and how will we handle it when we have a moral or ethical dilemma, we need to have those values.”

“I see a big misstep in trust, if you don’t have followers you’re not a leader, if you don’t have relationships with your followers, you’re not a leader, and the key to relationships is trust. If you don’t trust people on your team, well the reality is they probably don’t trust you.”

“Acting always trumps words. If you are leading the same way

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Why Every Brand Should Value Earned Media

Sandra Fathi, President and Founder of Affect, joined Doug Simon to discuss the value of earned media and to offer her insights on the D S Simon Media Influencers Report. Fathi also discussed the value of disclosure and why you need to pick a spokesperson who is trusted and credible in the community and with their audience.

If you would like a copy of the D S Simon Media Influencers Report: please click here.

Sandra Fathi’s VlogViews

“One of the things that really struck me is how many PR people are not focused on earned media, that is what we do day in and day out, that to me is still the most trusted and valued part of our business so it was shocking to me how many people are abandoning that channel and just focusing on paid opportunities.”

“Most of the companies that we work with are in the tech space so I think we had a huge advantage that we were ahead of the curve. Before we really talked about social media, we talked about communities, or user groups, and early adopters. We were operating in the digital sphere before there was a digital sphere.  So that really helped us. We’ve really seen with the companies that we work with and we work with small to mid-size companies, we work with a lot of B2B companies, budgets are tight. They want to make sure there is ROI for what they do. They can’t afford to just throw money and pay for all of this media coverage. So making sure t

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Behind the scenes of a D S Simon media tour

Lights, camera, action! Take a look behind the scenes at a recent D S Simon media tour. A total team and client effort bringing together great talent, production, direction, media relations, and wonderful clients.

Peter Shankman: How to build your audience and create content for earned media

Peter Shankman, author of Zombie Loyalists, joins Doug Simon of D S Simon Productions to discuss the recently released D S Simon Media Influencers Report, how to build and value an audience, and creating content for earned media.

If you are interested in a copy of the D S Simon Media Influencers Report click here.

 

Peter Shankman’s VlogViews:

“Most people that were interviewed and surveyed, they are pretty dismayed at the current state of affairs in the world of PR. If you look at it from a glass half full perspective it tells me that there is a lot of room to own the game.”

“It kills me, there are so many PR people who are biting off their nose not only to spite their face but to spite their client. If you are not transparent not only will you not get on but they will never call you back again.”

“90% of people use Twitter and social networks wrong. If you can be a repository for good information the rewards will be massive.”

“Having an audience, whether it’s one person or a million is a privilege, it is not a right. You have to understand every day that your audience is a privilege and you are lucky to have them.”

“You don’t get to have an audience, it’s not part of the Declaration on Independence. You get to have the ability to create useful stuff that will generat

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Doug Simon on Reuters News: What are the marketing implications for the world’s most popular sport?

Doug Simon, President and CEO of D S Simon Productions appeared on Reuters News to discuss what is at stake for sponsors and the global popularity of soccer in the wake of the resignation of FIFA President Sepp Blatter.   You can watch the video below or on REUTERS by clicking here.

 

 

Will Blatter stepping down be enough to placate sponsors?

“It relieves the immediate pressure. There are two big pieces stacking up against FIFA in this process. One, sponsors being pressured to pull out based on what was going on. Second, there has been talking that UEFA would boycott and possibly start competing games to the World Cup.”

“Blatter stepping down was a key first step, I am not sure if it will be enough.”

What reforms are needed to appease corporate sponsors and the fans?

“Fans will still love and support the game when the World Cup comes around again. Fan will be there and sponsors will still be there because that is where the fans and the dollars are. The key is if there is a perception that actual cleanup is happening it might even be advantageous for sponsors to get involved. “

“A key concern for sponsors is that if they decide to step down there will be another sponsor ready to take their place because of the popularity of soccer on a global basis.̶

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