VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
Join us at the Capitol Communicator PR Summit DC! D S Simon Media Founder and CEO, Doug Simon, will be giving his tips on how to turn leaders into influencers. Other speakers include Keith Green of Guinness World Records, Pam Jenkins of Powell Tate, and Martha Boudreau of AARP.
For more information on the conference and to register click here
Kristina Doytchinova, Marketing Manager at D S Simon Media, had the chance to speak with John Avlon, Editor-in-Chief of The Daily Beast, on the crisis in trust at the “Fighting the Good Fight” Webinar hosted by Edelman and Commpro.biz .
John gives his take on how businesses can live their values and ultimately be rewarded with loyalty. If they don’t, they will be punished by consumers in the social media environment. Businesses also need to be smart with their ad dollars. He says they need to stay away from broad programmatic ad buys and consciously support the websites they think are living up to their values.
John Avlon’s VlogViews:
“Businesses are being asked by consumers to live their values and if they stand for something then consumers will have an emotional connection to them but it needs to be authentic.”
“Businesses need to support quality news sites in the pursuit of quality customers and not simply do broad programmatic ad buys. They need to support the sites they think are doing well and be the change they want to see.”
Alex Josephson, Head of Global Brand Strategy at Twitter spoke with D S Simon Media CEO and Founder of The SPOKEies™, Doug Simon about how brands and spokespeople can effectively leverage Twitter as a platform. He also offered his thoughts on how small businesses and non-profit organizations can also use Twitter to grow their organizations despite having smaller budgets.
“I think when it comes to a leader of an organization being a spokesperson or brand representative for a market or a brand, there’s really three pillars– three themes that are really important. One is authenticity. The second would be exclusivity. And the third would be consistency.”
“When users consume video content on Twitter and we compare that to the online video norms– because of the state of mind they’re in– they’re in a mobile environment, they’re in a social-oriented environment. We see everything from engagement, to recall, to even the actual memory encoding when they’re watching the video.”
Doug Simon, founder of The SPOKEies™ and influencer marketing firm D S Simon Media caught up with Olga Gonzalez, CEO of Pietra PR and President of PRSA New York at the Pietra PR offices. Olga offered her insight on how to be an effective spokesperson and the value of using an in-house expert.
“One of the keys to being a great spokesperson is actually to be the great teacher, to be someone who is knowledgeable and knows their research, knows how to ask the right questions, is engaged, but is also inspiring.”
“If you’re an in-house person, you know the brand in and out. You’re not compromised by working with other brands, per se. And you bring another perspective, because you’ve worked very intimately with that product, with that team,”
Doug Simon, Founder of The SPOKEies™ and influencer marketing firm D S Simon Media, had the chance to speak with Tiffany Guarnaccia, Founder of Communications Week and CEO of Kite Hill PR. Tiffany offered some of her best tips for spokespeople and highlighted the importance of authenticity and trust in communications.
“Whether it’s a positive message, an exciting time for the company– like a product launch or a new division that’s merging into the company– or if it’s something that’s a crisis communications time for the company, you really want to have that consistency of message overall.”
“Communications Week is something that really celebrates everything that’s happening in the world of public relations, media, and marketing. It was created for those not only in the PR industry but folks who are interested in PR. People who might be investing in public relations firms, a startup founder who needs to understand a bit more about DIY PR.”
Neil Foote, CEO of Foote Communications, UNT Professor and President of National Black Public Relations Society, spoke with Doug Simon, Founder of The SPOKEies™ and D S Simon Media via Skype offering his best practices for brand and non-profit spokespeople. He also offered strategies for positioning your spokesperson in the best light while pitching your story.
“There’s an entire universe of reporters, journalists in earmarks, and bloggers who will listen to every keyword that you make and take everything that you say and potentially position it in context or out of context… we want to make sure that we’re understanding what are some of the conversations going on.”
“These awards are right on time at a time we need to recognize those who are doing great work, those who are sharing great stories, those who are representing their brands in many different ways under in some cases very difficult circumstances.”
Silvia Davi, Chief Communications Officer for Equities.com stopped by the D S Simon Media studio to discuss spokesperson best practices with Doug Simon, CEO of D S Simon Media and Founder of The SPOKEies™. Silvia offers her top three tips for being an effective spokesperson and the importance of establishing leaders of emerging growth companies as influencers.
“Most importantly, understand and know your core messages. Never have more than three. But be very well-versed in your key organizational messages.”
“I think it’s very important to not only make statements, but to have supporting facts or statistics or anecdotes that will make you a credible spokesperson.”
Keith Trivitt, Vice President of Corporate Communications at AXIS Capital stopped by the D S Simon Media studios to offer his spokesperson best practices with Doug Simon, CEO of D S Simon Media and Founder of The SPOKEies™. Keith also touched on potential pitfalls for spokespeople to avoid when navigating the media landscape.
“Your job is to be a consistent advocate on behalf of your organization, but also to do so in a way that is effective to the different audiences.”
“It comes down to reputation. A really strong, consistent, credible spokesperson is going to increase that value and reputation of the business. And ultimately, that’s going to come back to the bottom line.”
An organization with an influential leader has a direct line to the public, and an undeniable competitive advantage. Think Mark Zuckerberg, Elon Musk… when they speak, everyone’s listening. But who’s listening to your experts? If you’ve tried to increase their visibility on broadcast, online, or social media, you’ve probably found that most doors are closed. We can help you open them.
Influencer Media Tours turn your leaders into influencers in just a few short hours. An Influencer Media Tour gets you 25 interviews on television, radio, and online media featuring your leaders. The interviews are conducted in a five-hour block from your headquarters or a comfortable studio at a convenient location. And our award-winning producers know just how to prepare your leaders to make an impact. Give your best and brightest the boost they need to reach a broader audience and grow your brand.
D S Simon Media CEO, Doug Simon had the opportunity to speak with David Albritton, Executive Director of Global Product Development Communications for General Motors at the Celebrating Black PR History panel event at the Museum of Public Relations. David offered his thoughts on the importance of authenticity in leadership communications as well as the integral role that mentoring plays in nurturing a new generation of PR professionals.
David Albritton’s VlogViews:
“People have to believe what they’re hearing out of your mouth. It’s not only your employees, it’s your consumers, it’s everybody that engages you. So being authentic, being true to your brand, true to your ethos and just being true to the product and services that you’re providing.”
“I learn as much from the people that I mentor as I hope they learn from me. Because they are experiencing different things and are on different paths in their career that maybe I have not experienced. I can carry that forward.”