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Vlog Views

Featured Video Blog Interviews

VLOG of the Month: Peter Shankman



Using Social Media to Drive Earned Media Coverage

Doug Simon, President & CEO of D S Simon, and Greg Galant, CEO of Sawhorse Media, discuss how using social media can drive earned media coverage of your content. Greg also provides background on the Shorty Awards and Muck Rack.

Greg’s VlogViews:

“Even if all you care about is getting something on the front page of the Wall Street Journal, you have to integrate social media because a journalist – and you know I saw you guys had these stats and we’ve seen it too – they use social media to figure out what they are going to write about. They’re on social media mostly Twitter, Facebook to a large degree and other social platforms to a lesser degree, constantly monitoring what’s being said: what are their colleagues up to, what are their sources up to and that’s what’s going to determine what’s in print, what’s on TV, what on the radio.”

“It’s great to see the statistics really back up what we’ve seen firsthand. When people think about social media, they generally think: we are going to do PR the way we’ve always done it then were going to have our social media department and they are going to tweet out from our handle and post a Facebook for us and that’s that, but

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Advertising Made Interactive by Social Media

Nick Hasse, ‎Social and Digital Marketing Technology Entrepreneur, CEO at Loot!, joins Mike Bako, Marketing Manager at D S Simon, to discuss ways that brands can engage with customer and reward them for sharing their experiences across social platforms.

Nick Hasse’s VlogViews:

“Social media is taking over the entire entertainment industry as a whole so it’s a really exciting time; it is no longer an option to try to be social and figure that out.”

“Brands have to get in there and start to be innovative and become media channels to help bringing people into their ecosystem or they’re going to lose out.”

“I tell brands to start engaging with your customers, the people who are actually part of your brand because that’s who you depend on, why not let them feel the love why not let them get engage and get excited about your brand, that’s how you build that advocacy  group of customers that any successful business thrives on.”


How Republicans Can Stop Donald Trump

Doug Simon, President and CEO of D S Simon, offers his analysis on how “establishment” Republicans are taking the wrong communications approach to stop him…and what they should do.



Doug Simon’s VlogViews:

How to stop Trump:

“It is not easy for Republicans because in part they’ll have to go against some of the ideological positions they’ve been pushing all these years but they have to think that way because Trump, if he’s anything, is an unorthodox candidate in an unorthodox period of time.”

“There are numerous examples in states across the country; many of them key battle ground states, Florida, one in particular where this situation exists. So the prescription for Republicans if they want to stop Trump, stop what you’re doing with the typical establishment demagoguery and go after him as an opportunist whose been bilking the middle class his whole career to get rich and now will do that again as he gets more power.”

“Here’s one quick example that was recently cited in the National Review: Do you think Donald Trump needed a hand out to build Trump Tower and profit from it? Probably not. However, he received 164 million dollars in tax ab

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Heather Whaling, Founder and CEO of Geben Communicationsjoins Doug Simon, President & CEO of D S Simon, to discuss findings of the Media Influencers Report and how brands can earn media cross-platform.

If you would like a copy of the D S Simon Media Influencers Report: please click here.

Heather’s VlogViews:

“It was disheartening to see the number of media who said they had been burned by PR people or misled by PR people, certainly that is not a good thing for our industry. It does create an opportunity for those of us who are building really good positive relationships with the media. There are so many out there doing it wrong that if you are doing it right it reinforces why the media are so willing to work with the same PR people over and over.”

“I was surprised to see the data around how willing the media are, particularly television, to use third party video, I think that creates an opportunity for PR people to tell their stories to broader audiences in new ways.”

“I think it goes back to in your relationships and in your dealings with the media. Being open and honest as much as you can, whether it be through disclosures or is someone available to talk to them at that time or what are those details that led to the specific situation happening is

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Gini Dietrich, author of the book and blog Spin Sucks, joins Doug Simon, President & CEO of D S Simon, to discuss the value of being transparent with journalists and how earning their trust can help lead to earning media with your content.

Doug and Gini also discuss the findings of the D S Simon Media Influencers Report. If you would like a copy of the D S Simon Media Influencers Report: please click here.

Gini Dietrich’s VlogViews:

“It’s interesting. It used to be you could build relationships with journalists and have those relationships that go throughout your career and you use those relationships that go throughout your career. That all has been flipped on its head. And so, for those of us with experience and who remember the old ways it is kinda like, how do we do this now? Are we supposed to use social media because that seems very strange, but of course it works. And then with the newer, younger professionals they don’t know any other way to do it.  So there is this collide of how the heck are we supposed to be earning media. And to your point, if you’re creating compelling content, the media want it! They want to syndicate, they want to aggregate, and they want to curate it. It’s almost easier now than it use to be!”

“It’s astounding to me that Americans spend 152 hours a month watching some sort of television. Video, online videos, Netflix, TV. That i

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How to Use Trade Shows and Live Events to Grow Your Organization

13 billion dollars, that’s how much money is spent on trade shows in the US. Are you making sure you are getting the most value for your organization?

We are offering a free consultation to help you plan for your next trade show or event. Please call 212.736.2727 or email:

Here are Five Ways to Use Trade Shows and Live Events to Grow Business:

  1. Establish your CEO as the industry thought leader
  2. Connect with top prospects and key influencers
  3. Create awareness for your new products/service introductions
  4. Earn digital coverage that improves your bottom line
  5. Increase your share of voice


Humanizing data and driving earned media with Rebekah Iliff

Rebekah Illif, Chief Strategy Officer at AirPR, joins Doug Simon, CEO & President of D S Simon, to discuss the findings of the 2015 Media Influencers Report and how humanizing data and understanding your audience can help you earn media with your content.

If you would like a copy of the D S Simon Media Influencers Report: please click here.

Rebekah Iliff’s VlogViews:

“Treat a journalist like they’re a person, and understand their audience, and look at them like you would look at yourself, what kind of information do you want to consume? We’re all human here. It goes back to that point of humanizing data, treat them like people and understand their viewpoint and give them content that they can use and makes their job easier.”

“At AirPR, [humanizing data] means looking at data, analyzing data and then helping PR professionals really put a human component and critical thinking to that, so they can use data to empower them to do their jobs better”

“We get enamored with technology and the truth is that we still need to use our critical thinking in order to really make sense to it”

“[The Media Influencers Report by D S Simon] was really interesting; I thought there were 3 things that were interesting.

  •  The first was this idea of trust and how over the past several years because of data, journalists hav
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Ronn Torossian, President & CEO of 5WPR, joins Doug Simon on VlogViews to discuss earning media in a changing landscape and ways that you can use content creation to tell your story to the press.

If you would like a copy of the D S Simon Media Influencers Report: please click here.

Ronn Torossian’s VlogViews:

“We’re storytellers; this industry is about telling a story and I think that earned media for us at this agency is something that will always be a part of who we are, media relations is not a bad word at 5W PR. We dial, and we call media and we have relationships. However, of course, as part of telling a story, digital is a part of that story, and we use it constantly in a variety of different ways for many different purposes for a variety different reasons, but digital is here and it’s here to stay and you have to adapt to the changing world and we’re going to continue to do that.”

“Staffing in the news room is down and therefore if you make it easy for them to use your video, they will, we do a tremendous amount of crisis work, and when it’s high profile crisis work, I don’t need to put my client on the camera anymore and subject them to the questioning of ABC, NBC and FOX. If it’s a high enough profile story, I know tha

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Leadership, corporate vision, and trust lessons for executives with Ken Jacobs

Ken Jacobs, principal of Jacobs Communications Consulting, discusses organizational goals and executive leadership with Doug Simon, President & CEO of D S Simon.

Ken’s VlogViews:

“I think it all starts with vision, its being able to lay out where the organization is going and what comes after and what comes next, you know we have that analogy where we talk about everybody being in the boat, that can only happen when the leader articulates the direction, where do we want to be in three years, where do we want to be in five.”

“People are motivated and inspired by people by leaders who articulate organizational values, it’s why we come into work every day, how do we handle work and how will we handle it when we have a moral or ethical dilemma, we need to have those values.”

“I see a big misstep in trust, if you don’t have followers you’re not a leader, if you don’t have relationships with your followers, you’re not a leader, and the key to relationships is trust. If you don’t trust people on your team, well the reality is they probably don’t trust you.”

“Acting always trumps words. If you are leading the same way

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Why Every Brand Should Value Earned Media

Sandra Fathi, President and Founder of Affect, joined Doug Simon to discuss the value of earned media and to offer her insights on the D S Simon Media Influencers Report. Fathi also discussed the value of disclosure and why you need to pick a spokesperson who is trusted and credible in the community and with their audience.

If you would like a copy of the D S Simon Media Influencers Report: please click here.

Sandra Fathi’s VlogViews

“One of the things that really struck me is how many PR people are not focused on earned media, that is what we do day in and day out, that to me is still the most trusted and valued part of our business so it was shocking to me how many people are abandoning that channel and just focusing on paid opportunities.”

“Most of the companies that we work with are in the tech space so I think we had a huge advantage that we were ahead of the curve. Before we really talked about social media, we talked about communities, or user groups, and early adopters. We were operating in the digital sphere before there was a digital sphere.  So that really helped us. We’ve really seen with the companies that we work with and we work with small to mid-size companies, we work with a lot of B2B companies, budgets are tight. They want to make sure there is ROI for what they do. They can’t afford to just throw money and pay for all of this media coverage. So making sure t

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