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Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

Trump will be President if 2016 is 1980

Will Trump “trump” Hillary similarly to how Reagan defeated Jimmy Carter in 1980? On the day of the presidential debate, new polls reflect nearly a tie between Trump and Clinton. Taking a closer look, the parallels are undeniable.

Similarities Include:

A third-party challenge

An unlikable Democrat

A “dangerous” Republican

A feeling America is on the wrong track

Nearly identical campaign slogans

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Five Tips for Effective Communications for Healthcare Companies

D S Simon Media‘s own Smitha Rao takes us through her tips for effective healthcare communications for media tours and narrative video content. Having worked for major healthcare companies in the past including Mount Sinai, Smitha offers advice from her years of experience including how to keep the content engaging and ensuring you have the right spokesperson.

Some of Smitha’s Vlog Views: 

“Keep it short. I suggest 3-5 minutes. I know you may have a lot of content, but you don’t want to bombard your audience with too much data. It’ll have the exact opposite impact you intended and your viewers will tune out.”

“Pick your spokespeople and talent wisely: Some of the most intelligent people aren’t good at being spokespeople. Why? They’re just not good on-camera and often get flustered, not conveying their important messages or story.”

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Will Hillary Blow It?

That’s the question as the campaign enters its final phase. Of course there’s been extensive coverage about the public’s distrust of Hillary and her challenge to overcome this but how is she addressing that in her communications style? This came up with her recent health incident on September 11th. It was also seen when she recently switched to a newer plane and invited media on board.

Doug Simon (@DSSimonDoug), President and CEO of D S Simon Media discusses Hillary Clinton’s recent media missteps and how she can improve her communications style.

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THE CORPORATE ANNIVERSARY FORUM: LISA ALONGE, FOUNDER OF MILESTONE MARKETING AND THE CORPORATE ANNIVERSARY FORUM

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO of D S Simon Media got a chance to speak with the founder and organizer of The Corporate Anniversary Forum, Lisa Alonge (@MilestoneLisa). Lisa outlined key takeaways of the forum and how organizations can effectively maximize their anniversary celebrations.

Some of Lisa’s VlogViews: 

“Time is your biggest asset and you can’t get it back when that clock ticks. Everything needs time to percolate, these are big conversations, this is a complex, one-time opportunity to really propel your brand forward and those conversations cannot be rushed.”

“I like to say you can glance back but you don’t stare, a digression that anniversaries give you permission…to look back at your founding principles. You must do that to understand your story. That reveals the soul of your company.”

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THE CORPORATE ANNIVERSARY FORUM: DAVID FRENCH OF THE NATIONAL PARK FOUNDATION

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with David French (@GoParks), SVP of Marketing, Communications & Corporate Partnerships at The National Park Service during The Corporate Anniversary Forum about their groundbreaking centennial anniversary celebration and how they leveraged partnerships to spread their message.

Some of David’s VlogViews:

“Our objective with our centennial anniversary was not only to have a birthday party and honor the great 100 year legacy of America’s national parks but also to engage the next generation of visitors, advocates and supporters. For us it was really about setting the trajectory for the national parks for the next 100 years and extending an invitation for all Americans especially our youngest ones to be part of that.”

“My biggest motto is never be afraid to ask. You would be surprised at the number of partners that you might find in all areas and sectors…We’re not doing a big media buy. We’re asking for a lot of partners to get behind it, share the message that is why it’s really more of a movement.”

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The Corporate Anniversary Forum: Ted Ryan of The Coca Cola Company

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug) , CEO and Owner of D S Simon Media spoke with Ted Ryan (@TedRyan64), Director of Heritage Communications for The Coca Cola Company at The Corporate Anniversary Forum about Coca Cola’s landmark anniversary celebrations including the 100th anniversary of the iconic Coca Cola bottle.

Some of Ted’s VlogViews: 

“The message house is critical to anything that we do. You have to have your story, you have to have your key elements. For the coke bottle, we want to reignite passion for the coke bottle, that’s the overarching and then from there you determine how you’re best going to do it. The message house helps you pull together your story and then your activation and tactical plan based on that.”

“Focus on your message, focus on your story and determine the story as it applies to your business. We wanted to drive people, to re-ignite a passion for the Coca Cola bottle so everything we did focused on art, fashion, music and design. Those are core elements that people can relate to…if you stick to your core, you know what you want to accomplish and you have your target, that’s half the battle.”

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THE CORPORATE ANNIVERSARY FORUM: CARMEN FERRIGNO OF SAINT-GOBAIN

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO at D S Simon Media caught up with Carmen Ferrigno (@SaintGobain), Vice President of Communications at Saint-Gobain at The Corporate Anniversary Forum. Saint-Gobain recently celebrated its 350th anniversary, and Carmen shared with us some advice for achieving that kind of longevity.

Some of Carmen’s VlogViews: 

“The biggest thing is to realize that this is about the future. You can use the past to reference who you are and where you’re going but ultimately, you’ve got to pivot. So, the ability to set that context, and then move toward who you are and who you’re going to be is really the purpose of it.”

“I think the idea of doing favors and helping people, putting yourself in their positon is the most important relationship management to a live scene. If you go into this trying to help other people, you’re going to have a wealth of goodwill. You’re never going to know when you need it. But when you do it will be there, and that’s the bank you’ve been building.”

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D S Simon Media Celebrates 30 Years on July 4th

This July 4th marks our 30th Anniversary. Some of the industry’s top thinkers and celebrities from the sports and entertainment world helped us celebrate in this short video:

30 years ago we dedicated ourselves to creative uses of production technologies to help organizations achieve their public relations and marketing goals. That dedication has not changed though the tools and how we consume content certainly have.

Thanks to all who have made it possible.


D S SIMON MEDIA 30th ANNIVERSARY VIDEO SERIES: Looking Back/Looking Forward with David French of the National Park Foundation

Doug Simon (@DSSimonDoug), CEO at D S Simon Media spoke with David French (@GoParks), Senior Vice President of Marketing, Communications and Corporate Partnerships for the National Park Foundation in the first installment of D S Simon’s “Looking Back/Looking Forward” series celebrating our 30th Anniversary. The series will feature top communicators from around the world and will continue for the full anniversary year.

In this video, David French outlines how the National Park Foundation celebrated its 100th Anniversary and the communications lessons he’s learned from that experience.

David French Looking Back:

“Thinking about who is your target audience, making sure you’re smart about your messaging and you have the right call to action. Those things remain as critical today as they were a hundred years ago.”

David French Looking Forward: 

“You have to be using more than one voice. You have to be embracing different cultures, different ethnicities and speaking to the wide variety of people that make up what America is today and that’s a great and beautiful thing because that gives you even more opportunity to share your message and share your brand.”

If you are interested in participating in this series please contact Kristina Doytchinova at kristinad@dssimon.com or 212.736.2727.


THE SCIENCE OF CHANGING PEOPLE’S MINDS WITH CHRIS GRAVES OF OGILVY PUBLIC RELATIONS

Doug Simon (@DSSimonDoug), CEO at D S Simon Media spoke with Chris Graves (@CGraves), Global Chairman at Ogilvy Public Relations about changing people’s minds and changing misconceptions from the Capitol Communicator PR Summit. Chris breaks down the science behind changing someone’s mind through storytelling.

Some of Chris’ VlogViews:

“Instead of attacking you with facts of why you’re wrong, I tell you a story of somebody a lot like you who is struggling with this concept privately and trying to figure out what to make of it…By hearing this story and by living the story…then you have a little bit more hope through this empathetic process that they’ll be more vulnerable to changing their minds.”

“If you look at tracking studies over the last forty, thirty years you will see an unending rise in cynicism, decline in empathy, unending decline in trust, and rise in distrust at the same time. So if you see that kind of environment, people don’t want to be tricked or fooled. So if you think about anything from native advertising to influencer marketing, you have to be careful that you’re doing it for the right reasons and with the right techniques.”

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