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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Peter Shankman

ShakRep

 

Behind the scenes of a D S Simon media tour

Lights, camera, action! Take a look behind the scenes at a recent D S Simon media tour. A total team and client effort bringing together great talent, production, direction, media relations, and wonderful clients.

Peter Shankman: How to build your audience and create content for earned media

Peter Shankman, author of Zombie Loyalists, joins Doug Simon of D S Simon Productions to discuss the recently released D S Simon Media Influencers Report, how to build and value an audience, and creating content for earned media.

If you are interested in a copy of the D S Simon Media Influencers Report click here.

 

Peter Shankman’s VlogViews:

“Most people that were interviewed and surveyed, they are pretty dismayed at the current state of affairs in the world of PR. If you look at it from a glass half full perspective it tells me that there is a lot of room to own the game.”

“It kills me, there are so many PR people who are biting off their nose not only to spite their face but to spite their client. If you are not transparent not only will you not get on but they will never call you back again.”

“90% of people use Twitter and social networks wrong. If you can be a repository for good information the rewards will be massive.”

“Having an audience, whether it’s one person or a million is a privilege, it is not a right. You have to understand every day that your audience is a privilege and you are lucky to have them.”

“You don’t get to have an audience, it’s not part of the Declaration on Independence. You get to have the ability to create useful stuff that will generat

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Doug Simon on Reuters News: What are the marketing implications for the world’s most popular sport?

Doug Simon, President and CEO of D S Simon Productions appeared on Reuters News to discuss what is at stake for sponsors and the global popularity of soccer in the wake of the resignation of FIFA President Sepp Blatter.   You can watch the video below or on REUTERS by clicking here.

 

 

Will Blatter stepping down be enough to placate sponsors?

“It relieves the immediate pressure. There are two big pieces stacking up against FIFA in this process. One, sponsors being pressured to pull out based on what was going on. Second, there has been talking that UEFA would boycott and possibly start competing games to the World Cup.”

“Blatter stepping down was a key first step, I am not sure if it will be enough.”

What reforms are needed to appease corporate sponsors and the fans?

“Fans will still love and support the game when the World Cup comes around again. Fan will be there and sponsors will still be there because that is where the fans and the dollars are. The key is if there is a perception that actual cleanup is happening it might even be advantageous for sponsors to get involved. “

“A key concern for sponsors is that if they decide to step down there will be another sponsor ready to take their place because of the popularity of soccer on a global basis.̶

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Doug Simon on Reuters News: FIFA President resigns

ReutersDoug Doug Simon, President and CEO of D S Simon Productions appeared on REUTERS News to discuss the resignation of FIFA President Sepp Blatter.  Doug provided analysis on the marketing implications for sponsors and what the long term effects on FIFA might be.

You can watch the video on REUTERS by clicking here.

 

Building a Proper Communications Plan For Your Clients

Chris Winans, Executive Vice President, General Manager at Hill+Knowlton Strategies joined Doug Simon, President & CEO of D S Simon Productions at the PRSANY Big Apple Awards Gala. Mr. Winans presented the John W. Hill Award to Barri Friedman Rafferty, Senior Partner & CEO North America, Ketchum. He also discussed the changing role of technology in public relations campaigns and offered advice to younger pr pros.

 

“The ability to understand a client’s business problem. What is the business problem they are facing and then finding out what is the communications element to solve that problem.”

Advice from Chris Winans to younger public relations professionals:

“Be bold. The client most values the people with the most creative ideas and a willingness to think outside the box.”

“Don’t be afraid to speak up and say the things that need to be said.”

Changing role of technology:

We no longer talk about a single media relations solution. We talk about a paid, earned, owned, integrated media solutions. There are so many channels you cannot rely on a single approach.”

Is the PR industry ready to embrace Acqui-hire?

Doug Simon, President and CEO of D S Simon Productions had the opportunity to speak with Brad Schwartzberg, Partner/Co-Chair Corporate at Davis & Gilbert acqui-hiring. Not sure what acqui-hiring is all about? Join Doug and Brad as they explain.

Acqui-hiring was born out of the tech industry and has been adopted by the PR industry to allow small to midsized firms to expand their revenue base with a blend of acquisition and hiring. It’s an opportunity that a lot of small firms don’t have the wherewithal to embark on a full scale acquisition so it’s a way for them to acquire with minimal risk.

Its an opportunity for smaller firms to align themselves with a larger organization, grow, take some risk capitol off the table and have an opportunity going forward.

Media Influencers Series: Living in a Branded World

What is the impact of digital communications in the development and launch of successful branding campaigns? What are the tips and tactics for success?

Mike Bako of D S Simon Productions  was joined by leading public relations thought leaders for the Media Influencers Series Webcast: Living in a Branded World live from the DSS studio.

Joining Mike on the webcast sponsored by D S Simon, CommPro.Biz, and OnStream media were: Stacey Cohen, President, Co-Communications, Inc., Michael Levine, prolific writer of PR and marketing communications books including, Guerrilla PR, and A Branded World: Adventures in Public Relations and the Creation of Superbrands, Alan Siegel, one of the best-known and respected figures in the branding business.

To receive a copy of the Media Influencers Report go to www.Dssimon.com/Digital or email: digital@dssimon.com

Watch the full webcast below:

Hillary Clinton uses video to announce 2016 Presidential bid

Hillary’s 2016 video looks a whole lot different than her announcement video 8 years ago. Eight years ago it was all Hillary, all the time. This time it was all controlled message.

In the video, she does not appear until after 90 seconds of images featuring personal stories of others, each describing how they are getting ready to start something new. She controlled the content by appearing on camera for nine seconds for four separate sound bites.

Hillary and her campaign used this technique to manage the messages and sound bites that would be used by media covering her announcement.

Her overall theme and message of “going small” might enable her to “go big”.

D S Simon releases Media Influencers Report

Communicators are missing out on significant opportunities to earn media with their content in the digital space. That conclusion is yielded from the 2015 D S Simon Media Influencers Report completed by the digital video communications firm D S Simon Productions.

Key findings included:

-76% of digital producers, journalists and bloggers use outside produced video content. Of these, 63% of them are more frequent users.

-We found 74% of respondents will post or link to your unedited video

-While 60% of digital producers, journalists and bloggers anticipate using more video next year, more than a third of those anticipate using much more

-Facebook (69%), Twitter (59%) and LinkedIn (33%) were the most common networks cited by producers who accept pitches via social media

D S Simon Introduces Digital Co-op SMTs

You asked for it. You’ve got it. An industry first as D S Simon offers Digital Co-op SMTs. Digital plus television is a powerful combination.

With our new services, you’ll get:

  • 100,000+ online digital video plays
  • 1,000,000+ views of your content
  • 10,000,000 audience guarantee cross-platform

 

Want more info about this exciting new development? Send us an email at digital@dssimon.com.