The D S Simon Media mission includes sharing best practices with the PR community. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Our award-winning podcast “PR’s Top Pros Talk…” features conversations with industry leaders. Its 300+ episodes have been featured in a top industry trade publication. We are currently the 7th ranked PR podcast according to monitoring firm Million Podcasts. If you or someone on your team would like to be featured on the show, reach out to us at prstopprostalk@dssimonmedia.com.
Jennifer Tramontana, President and Founder of The Fletcher Group, joins Doug Simon, CEO of D S Simon Media, to discuss how agencies can find a niche and evolve alongside it. Jennifer shares how to build a company culture that authentically reflects and supports your team. Doug and Jennifer also explain why earned media is more important than ever in an AI-driven landscape.
Episode 346: Jonny Bentwood, Global President of Data & Analytics at Golin, joins Doug Simon, CEO of D S Simon Media, to explore how AI is reshaping the PR industry. Jonny shares the pivotal moment he realized generative AI would transform consumer behavior. Jonny shares his “Four F’s” framework, offering actionable strategies to optimize content for AI discovery and visibility. Doug and Jonny also show how communicators can take the lead in adopting AI.
Doug Simon, CEO of D S Simon Media, and Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, explore how AI is transforming healthcare communications and media relations. They discuss how audiences are increasingly turning to platforms like YouTube, LLMs, and other digital sources for health information. Campbell also shares insights on HealthGEO, Real Chemistry’s proprietary AI search intelligence platform, and how it is helping organizations understand, manage, and shape how their science and brands…
In this episode of PR’s Top Pros Talk, Adeena Fried, Executive Vice President of Health & Wellness at HAVAS Red, joins Doug Simon, CEO of D S Simon Media, to unpack key insights from the “AI in the Newsroom” report. Adeena shares how her team optimizes content for AI search while keeping storytelling at the center of every campaign. She also highlights the agency’s commitment to learning and experimenting with AI tools.
When a crisis hits, communications teams must move quickly while providing clear, objective guidance to leadership. In this episode, Doug Simon talks to Julianna Sheridan, Vice President of PR at Scratch Marketing + Media, about how B2B tech companies can prepare for and navigate high-pressure situations. Communicators will learn how to build internal relationships, collaborate effectively with legal teams, and use AI tools responsibly to monitor emerging issues.
In this episode of PR’s Top Pros Talk, Erik Carlson, President and CEO of Notified, joins Doug Simon, CEO of D S Simon Media, to discuss how the answer engine economy is transforming the way content is created and discovered. Erik explains why earned media is becoming critical for AI citations and brand visibility. He also shares insights from Notified’s data-backed SOAR Content Framework™, which helps organizations optimize press releases.