The D S Simon Media mission includes sharing best practices with the PR community. Our award-winning podcast “PR’s Top Pros Talk…” features conversations with industry leaders. Its 300+ episodes have been featured in a top industry trade publication. We are currently the 11th ranked PR podcast according to monitoring firm Million Podcasts.
Jennifer Bodner, CEO of Babbit Bodner, discusses how to manage the unpredictability of PR by planning ahead and knowing when to pivot. Jennifer emphasizes the importance of gathering insights during the research process. She talks about the value of being a scrappy and strategic communicator. Jennifer also shares what Taylor Swift, Beyoncé, and the Barbie movie have in common.
Chrissy Faessen, Principal at ConwayStrategic, shares the methods she uses with clients to develop strategic and authentic messaging. Chrissy also explains how she connects with reporters through email and social media and discusses developing visibility opportunities during tight news cycles for her healthcare clients.
Marie de Foucaud, Founder and CEO of Elovation Consulting, describes how the Saudi Fashion Commission is making a huge impact on local communities. Marie highlights her experience connecting with upcoming talent and political leaders for the Saudi 100 Brands project. Marie also shares what communicators need to know before working with international brands.
Krysten Copeland, Founder of KC & Co Communications, discusses the importance of having open and inclusive conversations when planning the messaging for a campaign. She also discusses valuable tools such as polling through social media to ensure a client’s target audience is being reached. Krysten also shares her advice for getting stories on local and national TV news.
Amina Colter Jones, Senior Vice President, on Edelman’s Health and Multicultural teams, explains how safe spaces can lessen the divide between executives and associates when it comes to racial justice progress. Amina shares the impact of affirmative action and explains why communicators should research the policies. Amina also shares her advice on how companies can be more inclusive in their hiring process.