The D S Simon Media mission includes sharing best practices with the PR community. Our award-winning podcast “PR’s Top Pros Talk…” features conversations with industry leaders. Its 300+ episodes have been featured in a top industry trade publication. We are currently the 11th ranked PR podcast according to monitoring firm Million Podcasts.
Richard Dukas, CEO and Founder of Dukas Linden Public Relations (DLPR), emphasizes the importance of strategic media coverage that drives impact for clients. He explains how earned media can deliver extended value when amplified across social media and other owned platforms. Richard also details how the agency consistently secures coverage in top-tier outlets by combining an in-depth understanding of the ever-changing news cycle with strong relationships with producers and reporters.
Rachel Catanach, General Manager and Senior Partner of New York and Boston at FleishmanHillard, talks about the challenges brands face today. She explains how synthetic audiences can be a valuable tool for message testing. She also shares valuable resources companies can use to prepare before launching a campaign.
Tyler Perry, Co-CEO of Mission North, highlights findings from the agency’s annual Brand Expectations Index survey, diving into some of the most pressing issues faced by communicators today: AI and DEI. Tyler explores how AI companies should communicate in a way that builds trust and protects against reputational risk. She also reflects on the role communicators play in driving meaningful change across the industry, particularly with inclusivity and representation.
PR’s Top Pros Talk… Maximizing Brand Visibility Through Strategic Communications Brian Hoyt, Vice President of Communications and Industry Relations for EF World Journeys, provides an in-depth look at the company’s travel brands. He talks about the evolution of public relations. He also shares how artificial intelligence, video content, and broadcast media are being used to enhance brand visibility and engagement. >> Listen to the episode on Spotify, Apple Podcasts, and others.
Mathew Shearman, Global Chair of the Health Practice at APCO, shares key insights from APCO’s Pulse Check Study: “Bridging the Gap: Tackling the Health Trust Challenge in a New Era.” Mathew discusses the role of trust in navigating misinformation. He outlines how organizations can proactively prepare for a range of crisis scenarios. He also highlights the importance of strategic communication in shaping the future of healthcare.
