The D S Simon Media mission includes sharing best practices with the PR community. Our award-winning podcast “PR’s Top Pros Talk…” features conversations with industry leaders. Its 300+ episodes have been featured in a top industry trade publication. We are currently the 11th ranked PR podcast according to monitoring firm Million Podcasts.
Marty McDonald, EVP, Fahlgren Mortine, encourages communicators to operate boldly in 2021 and hold on to their seat at the table. She discusses the increased demand from clients looking for help with internal communications. Marty also shares insights on how organizations can increase trust among the key publics.
Glen Jackson, Co-Founder, Jackson Spalding, asserts that communicating with clarity and integrity is going to be extremely important in 2021. Organizations need to to display increased empathy and transparency when engaging with their audiences. Glen also encourages communicators to continue to utilize technology in new ways.
Michelle Gross, President, Spectrum Science, advises communicators to lean into the topics that tie in with the news events to make their messages resonate more. She shares examples of new and creative ways that their clients, particularly the ones in the health space, have been engaging with their audiences. Michelle also discusses how much more science savvy the general public has become, and organizations need to start acknowledging that in their communications.
Kathy Bloomgarden, CEO, Ruder Finn, emphasizes the importance of empathy from a leadership point of view, as well as continuous need for innovation. She discusses the challenges of maintaining work culture in the remote environment and new ways of staying connected and developing new ideas. Kathy also shares examples of how leaders that her team works with have been dealing with the massive amount of change.
Grace Leong, CEO & Partner, Hunter, reminds us of the importance of living into your values and practicing based on your values. You need to find ways to manifest the core principles of communication in any environment you’re faced with. Grace also emphasizes the need to communicate the feeling of safety and security of people above all else.