The D S Simon Media mission includes sharing best practices with the PR community. Our award-winning podcast “PR’s Top Pros Talk…” features conversations with industry leaders. Its 300+ episodes have been featured in a top industry trade publication. We are currently the 11th ranked PR podcast according to monitoring firm Million Podcasts.
Renee Mailhiot, Senior Vice President of Earned Media at Edelman, explains how she collaborates with clients to understand their media coverage goals. She shares how she prepares spokespeople to deliver authentic messages that align with the company’s narrative. Renee also emphasizes the importance of cultivating strong relationships with journalists in today’s ever-changing earned media environment.
Kary Zate, Senior Director of Marketing Communications at Locus Robotics, and Christina Gorini, Vice President at FINN Partners, discuss how they combat misinformation through education. Christina explains how they create in-person experiences to create deeper understanding and engagement. Kary shares insights on how he utilizes testimonials to increase brand awareness.
Mike Gehrig, Managing Director of The Motion Agency, delves into the role of media relations in driving meaningful outcomes. He discusses how effective media relations tactics can expand a story’s reach and audience engagement. Mike also emphasizes the importance of analyzing data to uncover meaningful insights.
What’s in store for communicators in 2025? Eleven of PR’s Top Pros share their insights in our first episode of “What to Watch for in 2025”. Some of the topics discussed include challenges navigating disinformation, diversifying media, and the balance between AI and human intelligence. >> Listen to the episode on Spotify, Apple Podcasts, and others.
Emily Teitelbaum, Chief Communications Officer of Libra Group, shares her proactive approach to understanding and leveraging AI. She highlights how comms can lead an organization in adopting new technology and how AI can enhance authenticity and foster collaboration. Emily also reflects on the expanding expectations of – and opportunities for – the CCO.