The D S Simon Media mission includes sharing best practices with the PR community. Our award-winning podcast “PR’s Top Pros Talk…” features conversations with industry leaders. Its 300+ episodes have been featured in a top industry trade publication. We are currently the 11th ranked PR podcast according to monitoring firm Million Podcasts.
Megan Noel, Global President of Corporate Affairs at Golin, offers valuable insights from Golin’s 2025 Trends Report. She underscores that business transformation and corporate reputation are now inseparable. This convergence demands that companies must approach every decision through a dual lens of operational excellence and reputational impact, recognizing that these elements are inextricably linked in driving long-term business impact. The companies that will win this year will be the ones that effectively communicate their…
Curious about what’s next for communicators in 2025? In our second episode of “What to Watch for in 2025”, 12 of PR’s Top Pros share their unique perspectives. Topics covered include tech innovations, evolving client relationships, earned media, and more. >> Listen to the episode on Spotify, Apple Podcasts, and others.
Renee Mailhiot, Senior Vice President of Earned Media at Edelman, explains how she collaborates with clients to understand their media coverage goals. She shares how she prepares spokespeople to deliver authentic messages that align with the company’s narrative. Renee also emphasizes the importance of cultivating strong relationships with journalists in today’s ever-changing earned media environment.
Kary Zate, Senior Director of Marketing Communications at Locus Robotics, and Christina Gorini, Vice President at FINN Partners, discuss how they combat misinformation through education. Christina explains how they create in-person experiences to create deeper understanding and engagement. Kary shares insights on how he utilizes testimonials to increase brand awareness.
Mike Gehrig, Managing Director of The Motion Agency, delves into the role of media relations in driving meaningful outcomes. He discusses how effective media relations tactics can expand a story’s reach and audience engagement. Mike also emphasizes the importance of analyzing data to uncover meaningful insights.
