The D S Simon Media mission includes sharing best practices with the PR community. Our award-winning podcast “PR’s Top Pros Talk…” features conversations with industry leaders. Its 300+ episodes have been featured in a top industry trade publication. We are currently the 11th ranked PR podcast according to monitoring firm Million Podcasts.
Jackie Hartzell, Public Relations Director, Lowe’s, shares how her team managed to stay creative in a time of massive change. She discusses the challenges of navigating messaging across different stakeholder groups. Jackie also dives into some of the home trends that emerged amid the pandemic.
Terri Sanders, SVP, Enterprise Marketing & Communications, HIMSS, discusses how to navigate communications for different sectors within healthcare. She emphasizes the increased need for transparency and leveraging data. Terri also stresses the importance for creating a diverse environment in the workplace and shares advice for people of color in leadership roles.
Joanna O’Connell, VP and Principal Analyst, Forrester Research, dives into the shifting trends in the relationship between consumers, brands and content publishers. She discusses the challenges of navigating these changes as a communicator. Joanna emphasizes the importance of looking at different communications and marketing channels as a whole, rather than separate entities. She also highlights the increased need for data transparency and using data for value creating experiences.
Karen Clyne, Head of Global Communications, BlackBerry, sheds light on BlackBerry’s journey from handhelds to cybersecurity software and rebirthing a post-peak brand. She shares insight on evolving brand perception among key stakeholder groups and audiences to build advocacy. Karen also highlights the company’s initiatives and opportunities for women, including advice for the next generation.
Alyson Roy, Co-Founder, AMP3 PR, discusses the challenges of balancing motherhood with work in the COVID environment. She highlights the organization’s CAMP3 initiative to create opportunities for students, and allow younger employees to take on leadership roles. Alyson also shares insights into the agency’s focus on sustainability.